WordPress Essentials Part 2:
Have a search function
Having a search function on your site is a great idea. Just like in Google, visitors can use keywords to search within your site for the content they are looking for.
It’s a good idea to have this above the fold (before they have to scroll) for the visitor’s convenience so they can speedily find the content they are interested in.
Some templates have the search field built into the navigation bar and others offer you a sidebar widget.
You can go beyond just the search function and add both archives and category widgets in the sidebar. The archives widget allows your visitor to find posts of interest that are sorted by date. The category widget allows them to search your posts by the categories you write under.
PS The words that people use to search online are important to know because their keywords have to match the keywords you use on your site. To learn more about this, get my free report: FREE KEYWORD RESEARCH TOOL
6. Contact information
Have a contact page
The best option for adding your contact information is to have it on its own separate page. You’ll then have a link on the navigation bar and with one click, your visitor will have all of your information (telephone, email, and/or contact form) at their fingertips.
I have also included my toll free phone number in my header (banner) on my site.
7. Opt in form
Offer a way to keep in touch
This is a very important step as this is how you will keep in touch with your visitors. Have it front and center on your site, before the fold. Offer a valuable gift to those who subscribe. It’s a great way to let your clients and visitors know about your products, services, special offers, and upcoming sales or events.
By the way, Aweber is the best service I’ve used so far. They are more cost effective, they have all the bells and whistles, AND they don’t charge extra to see your stats (how many opens etc). Check them out for yourself: AWEBER
Keep it easy on the eyes
The design of your page should support your brand image. But it should also be simple and not distract from your goals or purpose. Sidebars allow for the containment of additional information, and provide a way to have even more information above the fold.
Colors convey a lot of information and your color choice should be a good representation of your (type of) business or the image your are trying to present.
Word of caution:
- Rotating banners, flashing things, and similar effects should be avoided unless it’s just an affiliate site.
- Avoid anything that slows down the loading speed of your site. (flash)
- Avoid using a dark background and light colored font. They are almost impossible to read online
9. Community Building
Integrate social networking buttons (lots of plugins easily manage this step for you). Let people find you on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Use Social Bookmarking plugins as well. These are the little icons you see after a post where people can share your content on any number of bookmarking sites.
Allow for and encourage comments. There are several plugins out there that require people to sign up for accounts and jump through other hoops to leave a comment. I don’t recommend this. Make it as simple as possible for your visitors to interact with you.
When people feel involved or able to contribute they tend to revisit a website.
What are you thoughts? Let us know in a comment.
Get my Free Keyword Research Tool and Tutorial by Clicking Here
I am a proud Aweber affiliate and will receive a commission when anyone signs up for Aweber by clicking the link provided in this blog post.
Didn’t read part 1? Click here: http://www.thesavvyva.com/9-wordpress-essentials-part-1/