You’ve probably heard that ”the money is in the list”and that you have to build a list in order to build your business.
If you are like most of my clients, you’re new to business (at least new to online business) and/or new to marketing your business. I hear over and over that the difficulty they face is in knowing where, why, or how to begin building a list. So let’s start with the why:
There are 7 important reasons for building a list for your business:
1. Automatic Follow-Up Processes:
(Ahhh automation… The dream come true for the stretched-to-the-limit business owner). Having a list allows you to set repeatable tasks on auto-pilot. With a list and your autoresponder service, you can have a follow-up system in place that makes sales for you twenty-four hours a day, seven days a week.
2. Strategically and Continuously Build Your Business
Other than being available via chat on your website 24/7, how can you “be there” for your website visitor? Well, new prospects can be signing up to your email list automatically, every day, without your help or involvement. This is a way to continuously build your business without a lot of repeated effort.
3. ”Capture” Visitors
You’ve put a lot of time and (financial) resources into your website, and this will really be a waste if you don’t have any way to “connect” with your visitors. You have to begin adding systems and the most important one is to capture visitors.
Most will come and go from your site (forever) without even leaving a mark. Why not at least attempt to stay in touch with them? It’s an easy system to implement with a simple opt in form that captures their name and email address so you can begin to building a relationship with them.
4. Stay on the Forefront of Their Minds
Who was it that sang, “You were always on my mind…”? It came to mind as I was writing this. Why? Because most of your business connections will not be ready to buy from you right away. People use the internet to do research, compare prices, and get free information.
If you’ve got a system in place for capturing their name and email address, you can stay on their mind by using your email autoresponders to send out your messages. When they are ready to buy what you offer they’ll remember you and what you offer because you’ve kept in touch with them all along the way.
5. Save Time
Very few small business owners have a lot of extra time. Most women today are dividing their time between being mom, grandma, daughter, wife, housekeeper, cook, volunteer, worker, and business owner. Having tools to help put anything on auto pilot is usually a very welcome addition to their lives.
So instead of having to share your message one (you) to one (one client at a time) repeatedly, your autoresponder and list will enable you to reach one (you) to many (your whole list). Imagine not only saving time, but also leveraging your time into long-term profits.
6. (Appear to) Be Super-Human
It’s not humanly possible to “personally” connect with all your visitors (prospects) and customers unless you are using an automated system. Your autoresponder system allows you to send out a message that appears to be written specifically for that person. It’s a great way to build relationships (and the “know, like, and trust” factor) that are vital to building your business.
7. Increase Your Sales Too
But the goal isn’t to just be awesome (although this is also a great goal too!) and send out lots of free, personalized information. What you really want to do is increase sales and profits. Nothing else can help you deliver these results the way an email list can.
SUMMARY: You now have 7 good reasons to begin to capture names and stay in the forefront of your visitors minds so you can increase sales and save time. What are you thoughts? Let me know in the comments. I’d love to hear…’
By the way, I have been testing out list building and autoresponder service providers, and I have to say that Aweber leads the pack for a lot of reasons. Find out why here (and receive a 30 trial for only $1): http://aweber.com
Disclaimer: The links mentioned in this post may lead to affiliate links and in such case, I will be compensated for recommending the product. However, I will never recommend anything that I don’t personally believe in.