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WordPress 4.0.1 Security Release

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WordPress 4.0.1 is now available. This is a critical security release for all previous versions and we strongly encourage you to update your sites immediately.

Sites that support automatic background updates will be updated to WordPress 4.0.1 within the next few hours. If you are still on WordPress 3.9.2, 3.8.4, or 3.7.4, you will be updated to 3.9.3, 3.8.5, or 3.7.5 to keep everything secure. (We don’t support older versions, so please update to 4.0.1 for the latest and greatest.)

READ MORE HERE

 

 

 

 

 

 

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Facebook changes effective January 1, 2015

Facebook Logo

 

Over the past year, we’ve introduced new features and controls to help you get more out of Facebook, and listened to people who have asked us to better explain how we get and use information.

Now, with Privacy Basics, you’ll get tips and a how-to guide for taking charge of your experience on Facebook. We’re also updating our terms, data policy and cookies policy to reflect new features we’ve been working on and to make them easy to understand. And we’re continuing to improve ads based on the apps and sites you use off Facebook and expanding your control over the ads you see.

We hope these updates improve your experience. Protecting people’s information and providing meaningful privacy controls are at the core of everything we do, and we believe today’s announcement is an important step.

Sincerely,
Erin Egan
Global Chief Privacy Officer

Updating Our Terms and Policies: Helping You Understand How Facebook Works and How to Control Your Information

Privacy Basics

Privacy Basics offers interactive guides to answer the most commonly asked questions about how you can control your information on Facebook. For example, you can learn about untagging, unfriending, blocking, and how to choose an audience for each of your posts. This information is available in 36 languages.

Along with our privacy checkup, reminder for people posting publicly and simplified audience selectors, Privacy Basics is the latest step we’ve taken to help you make sure you’re sharing with the people you want.

Helping you get more out of Facebook

Every day, people use our apps and services to connect with the people, places and things they care about. The updates to our policies reflect the new products we’ve been working on to improve your Facebook experience. They also explain how our services work in a way that’s easier to understand. Here are some highlights:

Discover what’s going on around you:

We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends (currently only available in some regions). We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.
Make purchases more convenient: In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient.

Find information about privacy on Facebook at the moment you need it: To make them more accessible, we moved tips and suggestions to Privacy Basics. Our data policy is shorter and clearer, making it easier to read.

Understand how we use the information we receive: For example, we use device information to optimize your mobile experience, like understanding battery and signal strength to help us make sure our apps work well for you. We ask for permission to use your phone’s location when we offer optional features like check-ins or adding your location to posts.

Get to know how the family of Facebook companies and apps work together: Over the past few years, Facebook has grown and we want to make sure you know about our family of companies, apps and services. We use the information we collect to improve your experience. For example, if you’re locked out of your Instagram account, you can use your Facebook information to recover your password. Nothing in our updates changes the commitments that Instagram, WhatsApp and other companies have made to protect your information and your privacy.

Your information and advertising: People sometimes ask how their information is shared with advertisers. Nothing is changing with these updates—we help advertisers reach people with relevant ads without telling them who you are. Learn more about ads and how you can control the ads you see.

Keep in mind that your settings on Facebook are not changing, and that some features are only available in certain regions. For example, tag suggestions are only available outside of Canada and the EU.

Giving you more control over ads
We’ve heard from some of you that it can be difficult to control the types of ads you see if you use multiple devices and browsers. In the past, if you opted out of certain kinds of advertising on your laptop, that choice may not have been applied for ads on your phone. We know that many people use more than one phone, tablet or browser to access Facebook, so it should be easy for you to make a single choice that applies across all of your devices.

That’s why Facebook respects the choices you make about the ads you see, across every device. You can opt out of seeing ads on Facebook based on the apps and sites you use through the Digital Advertising Alliance. You can also opt out using controls on iOS and Android. When you tell us you don’t want to see these types of ads, your decision automatically applies to every device you use to access Facebook. Also, we’re now making ad preferences available in additional countries, beginning with Australia, Canada, France, Germany, Ireland and the UK.

These updates take effect on January 1, 2015. As always, we welcome your feedback about our policies.

Marketing Your Business with Video Part 2

Marketing with Video

Everywhere you look online there is a new Tweet, article, YouTube video or blog post about marketing your business using video. You’ve probably seen or heard about it somewhere if you spend any amount of time networking online. The fact is that using video to market your business can bring incredible results.

Flip CameraAs some of you may know, I’ve created a series of (mainly) WordPress video tips and posted them on Youtube. You can see them by clicking here

Many of my videos have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!

People are being overloaded and overwhelmed with information on the internet, so you  need to be really creative to get attention. What better way to show your talent and creativity than on a video?

Missed the first video?

http://www.thesavvyva.com/promote-your-business-with-video-part-1/

7 Direct Benefits of Marketing Your Biz with Video

The more I see how video marketing is working for my clients and friends alike, the more I feel that I have to share this with you once again. Video marketing is an incredible opportunity for really boosting sales of your products and services.

Portable inexpensive iphone/android usability labEverywhere you look online, there is a Tweet, article, YouTube video or blog post about marketing your business using video. The fact is that using video to market your business can bring incredible results.

I’ve created a series of (mainly) WordPress tips and posted them on Youtube. Many have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!

But do the benefits outweigh the effort it takes to put your video online? One word will sum this up: Yes! As I mentioned in the previous paragraph, I have made money as a direct result of creating videos and uploading them to YouTube.

 7 Direct Benefits of Marketing Your Biz with Video

  •  Personal Connection

This is so important for internet businesses–the personal connection with your market is a huge selling factor. With video your audience can really get to know you, fulfilling the “know, like, and trust” factor that is so important online. They can see (or hear if you aren’t creating a talking head video) that you are a real, live person and they start to build an ongoing relationship with you. They will feel that they actually know you.

  • Social proof 

There’s an old proverb: “Believe nothing of what you hear, and only half of what you see” and this is especially true on the internet. It’s easy to be a fake and/or a fraud online. People are (and rightly so) skeptical about claims they read online. But video puts a face to your words and makes you more believable and trustworthy.

  •  Traffic to your Site

  1. YouTube has more than 1 billion users
  2. Every day people watch hundreds of millions of hours on YouTube and generate billions of views
  3. The number of hours people are watching on YouTube each month is up 50% year over year
  4. 300 hours of video are uploaded to YouTube every minute
  5. 60% of a creator’s views comes from outside their home country
  6. YouTube is localized in 75 countries and available in 61 languages
  7. Half of YouTube views are on mobile devices
  8. Mobile revenue on YouTube is up over 100% y/y

That’s a lot of potential traffic you’re missing out on if you’re not marketing yourself with video. It’s free and easy to add your video to the growing number of video submission sites online.

  • Emotional Influence

You can create videos that will emotionally influence your market. Imagine the power of combining audio with powerful video cues to create a message. They are much more compelling than what you can create with just text alone.

  • Portability (and viral-ability)

Even more so than articles and ebooks — video is portable. Smartphones, iPads, laptops, and all kinds of other devices allow video to be seen on the go. You can allow people to easily download your videos so they can be viewed over and over again.

  • Demonstrations

Reviews, case studies and examples are great ways to sell products and services. This is why infomercials make millions of dollars – they use these very tactics to sell their products. But there’s no need to be as annoying as the Sham-Wow guy to make money with video; you just need to create videos that show and tell your potential customers why you and/or your product will be helpful to them.

  •  Engagement

There are many reports online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly convey your message AND a call to action that engages your audience.

Overall, video is an effective marketing strategy that is only growing in popularity. Since video is here to stay, isn’t it time to check out the options and see how quick and easy video marketing can be?

Have you used video to market? What software do you use? Leave a comment below.

Plugin Alert for WordPress Users

Would having a link on your navigation bar that takes visitors to another site amount to the ‘be-all and end-all’ for you?

Page Links To WordPress Plugin

Would it be the final ingredient that makes your site extra zingy?

“Huh?” you say.

 

 

  • Well, what if you had a quick way to send visitors to your smokin hot YouTube channel directly from your site? 
  • Or what if you could resurrect that old sales page (that’s not connected in any way to your current site) by having a direct link to it from your current site?
  • Or if you could send people to your book on Amazon with just a single click?

Here’s a ridiculously simple plugin to do just that!

 

 

Tips For Writing Great Content When You Have No Confidence In Your Writing Ability

Creating great content for your website is right up there with having a great website in terms of building a successful business (especially online).

06-08-10 And With Heart Shaped Bruises And Late Night KissesGreat content is an absolute necessity, but you may be feeling completely overwhelmed by even the thought of writing anything. Although it can seem overwhelming, these fears are easily conquered. I believe that with knowledge comes confidence, so I’ve put together these tips to help you overcome the fear.

8 Things to Keep in Mind When Writing

  • You are not writing for high profile marketers or some fancy internet rock star that you think might be critical of your writing. You are writing content for your target market or your niche, and you are speaking their language.  It’s only your niche that you have to satisfy. Those other people are way too busy to be looking over your shoulder anyway.
  • The more you write, the better you will get. Sure, we all want to be the most sought after go-to person in our niche, but the reality is that it’s quite difficult to get found or known online until you’ve written a lot of great content for them. This alone should motivate you to write.  
  • Speak directly to your audience. Use the word “you” a lot. Write like you are having a conversation with one person in your niche by focusing on that absolutely ideal client (and then write to that person).  
  • You do not have to be a professional writer to write content for your website. If you keep in mind that your content only has to be appealing to your target market AND you are clear on what your specialty is, the content will come much more readily (and easily). 
  • Make your content easy to read and you’ll be half way there. Ever been to a site where it’s almost impossible to read that person’s content? Don’t do that.  There’s a lot you can do with WordPress to format your content so that it is easy to read (also extremely good for SEO). For example, use bullets, numbers, stars, check marks, and sub-headings so you can keep your content well organized. And don’t forget to leave a lot of white space so your reader’s eyes get a break. 
  • Remember the outlines we had to create before writing an essay back in school?  If you struggle to write a post that makes sense and builds on itself from beginning to end, creating an outline might be the very thing you need to do before putting your fingers to the keyboard. Instead of writing content that is confusing, the outline will keep you on track to producing an interesting and clear blog post. 
  • If outlines aren’t your thing, then write out some notes in a notebook, cut them out and rearrange them into an order where your story make sense. Once you start writing or typing, you’ll find that it’s much easier to elaborate on each paragraph, and you’ll see exactly where to use the bullets, stars, checkmarks and other formatting techniques.
  • Before publishing your content, read it several times to find any errors in your spelling or grammar. Edit accordingly.

If you keep these tips in mind when writing your content, you’ll have easy to read, clear, informative, useful, on topic and great content that your niche and/or target market will be thankful for.

What do you focus on to ensure that your content is great? Let us know in a comment.

 

Add Professional Elements to Your Sales and Squeeze Pages With This Very Cool Plugin

Super Styles Plugin

Imagine Being Able to Add Professional Elements to Your Sales and Squeeze Pages that

Get Lots of Attention!

 Without Having to Learn HTML, CSS, or Photoshop!

 

 

Re: Superstyles Plugin for WordPress

Does this sound familiar? You have a WordPress website with a beautiful theme, and you love how simple it is to write and publish pages & posts. You can even add images, bullets, headings, and links. And for most of your WordPress activity, this is all you need to know.

But what about when you have a special offer, or you want to build an opt-in page, or create a sales page?

You’ve seen them out there on the internet – the sales pages that have check marks, asterisks, buttons, testimonials, and notice boxes. They look great, and draw you in, and make you want to buy that product, just the way a sales page is supposed to.

It’s frustrating because when you compare your own sales page to the fancy ones you see, you KNOW that your page falls flat.

  • Your special offer has no zing.
  • Your opt-in page isn’t very appealing and
  • Your sales page is just, well, bland.

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Read more by clicking here

 

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