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Are Newsletters REALLY That Important?

A - ZNewsletters remain the tried and true method for building the “know, like, and trust” factor that can make or break your business.

They are REALLY that important to your business.


Here’s why:

1.  Your newsletter allows you to stay in touch with your site visitors even after they’ve left your site. By using an OPT-IN form on your site, you can capture their names and email addresses to begin the process of nurturing relationship with your market.  This is key to the success of your business. I have heard Fabienne Fredrickson say that you need a MINIMUM of 1000 people on your newsletter list before you can launch a product and make a good profit from it, so you have your work cut out for you.

2.  Your customers want to get to know you whether you sell a $2 widget, or a $3000 coaching program. Very few people will purchase from someone they don’t know, like, and trust. To build trust, you have to build and nurture a relationship with your market over time, bit-by-bit.  Writing a newsletter helps you to build that trust. It’s your way of letting them know that you can help them with their problem, and as they get to know you they will become more willing to make a purchase from you.

Build a list of people who want your newsletter:

1.  First you’ll need to enlist the help of an auto-responder service. There are some free ones that you could use to get started if money is a problem, but I highly recommend AWEBER.  They are the best option for an inexpensive service. They do it all when it comes to managing your list, and they make it easy to send out your newsletters and

2. After you’ve gotten your auto-responder service going, your next step is to create a really awesome “gift” in exchange for your reader signing up for your newsletter. For example, you could give away a free course, a free consultation, or a sample of your products. Just make it valuable because this is a spammy world and your reader is still willing to give you their contact information.  That is huge.

3.  Set up an opt-in form in the sidebar of your site, or create a landing page specifically for your Opt-In form. This is great for being able to add some bullet points to clearly explain to your reader what you will be sending out and how often. Add a “Call to Action” above your Opt-In form and then publish your page. Use your social media sites to advertise the link to your page and watch things start to happen.

Relationship Building

Your goal is to build a relationship with your readers. Be your best so they know that they are in for a treat when they get an email from you. Make it interesting, informative and useful. This is what builds relationships. Help them with your information. Make them laugh. Help them be their best.

Many writers spend lots of time on their headline, but if you are offering your best, your headline will come second to the “from” field.  When your emails are awesome then they will get opened — they’ll open your email just because they know it is from you.

Consistently Give

You’ll have to determine what is right for you AND your readers in terms of the frequency that you’ll send out the newsletter, but once you have that figured out, stick to your schedule — people like to know what to expect. I have signed up onto lists where I received information every day. I’ve also been on lists where I received a newsletter on the first day of each month. If you send them too often, your readers may consider them spam, but if you send them out less than once a month, your readers may forget about you.

So, yes, having a great newsletter can increase your business exponentially. Don’t be that business owner who thinks they don’t have to build relationships with their customers. Start where you are and build over time.

I am an affiliate for AWEBER and will receive a commission if you choose to purchase their service. I only recommend products and services that I have tried and think are awesome!

brought to you by the savvyva


Are You Serious About Building Your Business? A Large, Responsive List is Key! Here’s Why…

Building an Email ListYou’ve probably heard that “the money is in the list”and that you have to build a list in order to build your business.

If you are like most of my clients, you’re new to business (at least new to online business) and/or new to marketing your business. I hear over and over that the difficulty they face is in knowing where, why, or how to begin building a list. So let’s start with the why:

There are 7 important reasons for building a list for your business:

 1.  Automatic Follow-Up Processes:

(Ahhh automation… The dream come true for the stretched-to-the-limit business owner). Having a list allows you to set repeatable tasks on auto-pilot.  With a list and your autoresponder service,  you can have a follow-up system in place that makes sales for you twenty-four hours a day, seven days a week.

 2.  Strategically and Continuously Build Your Business

Other than being available via chat on your website 24/7, how can you “be there” for your website visitor? Well, new prospects can be signing up to your email list automatically, every day, without your help or involvement. This is a way to continuously build your business without a lot of repeated effort.

 3.  “Capture” Visitors

You’ve put a lot of time and (financial) resources into your website, and this will really be a waste if you don’t have any way to “connect” with your visitors.  You have to begin adding systems and the most important one is to capture visitors.

Most will come and go from your site (forever) without even leaving a mark. Why not at least attempt to stay in touch with them? It’s an easy system to implement with a simple opt in form that captures their name and email address so you can begin to building a relationship with them.

4.  Stay on the Forefront of Their Minds

Who was it that sang, “You were always on my mind…”? It came to mind as I was writing this. Why? Because most of your business connections will not be ready to buy from you right away. People use the internet to do research, compare prices, and get free information.

If you’ve got a system in place for capturing their name and email address, you can stay on their mind by using your email autoresponders to send out your messages. When they are ready to buy what you offer they’ll remember you and what you offer because you’ve kept in touch with them all along the way.

5.  Save Time

Very few small business owners have a lot of extra time. Most women today are dividing their time between being mom, grandma, daughter, wife, housekeeper, cook, volunteer, worker, and business owner. Having tools to help put anything on auto pilot is usually a very welcome addition to their lives.

So instead of having to share your message one (you) to one (one client at a time) repeatedly, your autoresponder and list will enable you to reach one (you) to many (your whole list).  Imagine not only saving time, but also leveraging your time into long-term profits.

6.  (Appear to) Be Super-Human

It’s not humanly possible to “personally” connect with all your visitors (prospects) and customers unless you are using an automated system. Your autoresponder system allows you to send out a message  that appears to be written specifically for that person. It’s a great way to build relationships (and the “know, like, and trust” factor) that are vital to building your business.  

7.  Increase Your Sales Too

But the goal isn’t to just be awesome (although this is also a great goal too!) and send out lots of free, personalized information. What you really want to do is increase sales and profits. Nothing else can help you deliver these results the way an email list can.

SUMMARY: You now have 7 good reasons to begin to capture names and stay in the forefront of your visitors minds so you can increase sales and save time. What are you thoughts? Let me know in the comments. I’d love to hear…’

aweber-stickersBy the way, I have been testing out list building and autoresponder service providers, and I have to say that Aweber leads the pack for a lot of reasons. Find out why here (and receive a 30 trial for only $1):

Disclaimer: The links mentioned in this post may lead to affiliate links and in such case, I will be compensated for recommending the product. However, I will never recommend anything that I don’t personally believe in.