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How To Syndicate Your Content With WordPress

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Content syndication:

is becoming a really popular way to deliver content, and people are becoming more and too busy to curate their own content or ride off of someone else’s blog, and their trending…

Here is a shortlist of useful plugin’s for WordPress users looking to syndicated your content. I did leave out the big sites that do syndicate content like B2C, B2B, Entrepreneur, Inc and so on, you have to manually be approved for these sites through an application.

For plugins, you don’t need all these for your blog, just one is plenty, and pick one that works with your business.
READ MORE HERE:  Source: How To Syndicate Your Content With WordPress

17 of the Best WordPress Plugins for Marketers

rp_4710162068_ea33b6847e_m.jpgHUBSPOT’S complete list of WordPress plugins for marketers.

Discover 17 essential WordPress plugins that will simplify and improve the way you carry out your marketing strategy.

17 essential WordPress plugins Click To Tweet

READ THE COMPLETE POST HERE:  Source: 17 of the Best WordPress Plugins for Marketers

Moms Turn to Online Video: The Opportunity for Brands

Whether they are researching the next family vacation or squeezing in a workout during nap time, today’s moms are turning to YouTube in their moments of need.

Check out the video below to see how brands are answering those needs, sparking a discussion, or providing a little inspiration in return.

CLICK HERE TO LEARN MORE:

Source: Moms Turn to Online Video: The Opportunity for Brands – Think with Google

Find your website’s grade

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Check out your website’s functionality

It’s time to start amping up your business for fall. Your first step is to see how your site measures up on the internet. Is it loading quickly. Are there any issues? Could you do a better job of your SEO?  Find out by doing a quick check over at Hubspot.
Just type your name into the field provided at:  Website Grader

Will Google’s major upcoming change seriously affect your business?

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Google announced in February 2015 that they will be changing their algorithm to include mobile ready sites as a marker in determining ranking in the search results. To quote them:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

What this means is that to get a high ranking in the search results, or to continue getting good ranking, the theme on your WordPress site must be mobile friendly.  For example, the STUDIOPRESS themes have been mobile friendly for a very long time. These are the themes that I use exclusively when I build a WordPress website.

If you don’t know whether your site is ready for this change in the algorithm, click here to go to GOOGLE’S SITE where they have a tool in the sidebar to confirm whether your site’s theme is mobile friendly. It’s fast and easy to do, and well worth your time.

If you find that your theme is not mobile friendly, CONTACT ME as I have a package available that will update your site to an awesome mobile theme and get you ready for Google’s change.

Are Newsletters REALLY That Important?

A - ZNewsletters remain the tried and true method for building the “know, like, and trust” factor that can make or break your business.

They are REALLY that important to your business.

.

Here’s why:

1.  Your newsletter allows you to stay in touch with your site visitors even after they’ve left your site. By using an OPT-IN form on your site, you can capture their names and email addresses to begin the process of nurturing relationship with your market.  This is key to the success of your business. I have heard Fabienne Fredrickson say that you need a MINIMUM of 1000 people on your newsletter list before you can launch a product and make a good profit from it, so you have your work cut out for you.

2.  Your customers want to get to know you whether you sell a $2 widget, or a $3000 coaching program. Very few people will purchase from someone they don’t know, like, and trust. To build trust, you have to build and nurture a relationship with your market over time, bit-by-bit.  Writing a newsletter helps you to build that trust. It’s your way of letting them know that you can help them with their problem, and as they get to know you they will become more willing to make a purchase from you.

Build a list of people who want your newsletter:

1.  First you’ll need to enlist the help of an auto-responder service. There are some free ones that you could use to get started if money is a problem, but I highly recommend AWEBER.  They are the best option for an inexpensive service. They do it all when it comes to managing your list, and they make it easy to send out your newsletters and
e-courses.

2. After you’ve gotten your auto-responder service going, your next step is to create a really awesome “gift” in exchange for your reader signing up for your newsletter. For example, you could give away a free course, a free consultation, or a sample of your products. Just make it valuable because this is a spammy world and your reader is still willing to give you their contact information.  That is huge.

3.  Set up an opt-in form in the sidebar of your site, or create a landing page specifically for your Opt-In form. This is great for being able to add some bullet points to clearly explain to your reader what you will be sending out and how often. Add a “Call to Action” above your Opt-In form and then publish your page. Use your social media sites to advertise the link to your page and watch things start to happen.

Relationship Building

Your goal is to build a relationship with your readers. Be your best so they know that they are in for a treat when they get an email from you. Make it interesting, informative and useful. This is what builds relationships. Help them with your information. Make them laugh. Help them be their best.

Many writers spend lots of time on their headline, but if you are offering your best, your headline will come second to the “from” field.  When your emails are awesome then they will get opened — they’ll open your email just because they know it is from you.

Consistently Give

You’ll have to determine what is right for you AND your readers in terms of the frequency that you’ll send out the newsletter, but once you have that figured out, stick to your schedule — people like to know what to expect. I have signed up onto lists where I received information every day. I’ve also been on lists where I received a newsletter on the first day of each month. If you send them too often, your readers may consider them spam, but if you send them out less than once a month, your readers may forget about you.

So, yes, having a great newsletter can increase your business exponentially. Don’t be that business owner who thinks they don’t have to build relationships with their customers. Start where you are and build over time.

I am an affiliate for AWEBER and will receive a commission if you choose to purchase their service. I only recommend products and services that I have tried and think are awesome!

brought to you by the savvyva

 

Who is Your Target Market?

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Determine who your target market is. It’s your first step to creating a wildly successful internet business.

 

Why? Because you can predict your financial future by how closely you are connected with your target market.

Not sure what a target market is?  Basically it a group of people who are most likely to buy from you. It’s that simple. This group is comprised of those who want and need your product or service. They wait for your next product, and they rave about you and your services.  They are your biggest fans and they like your stuff.

You need to determine who your target market is otherwise you will be trying to be all things to all people What you have to do instead is to specialize and in turn you’ll narrow all the shoppers in the world to just a few loyal customers and/or clients.

How do we find them?

It starts with doing some research. This is not as daunting as it sounds, so don’t be discouraged. The greatest benefit you’ll get from doing this research is that you’ll be very clear as to what you have to offer and to whom.

Where do we start?

With your product or service in mind, describe the person who would most likely want or need your products. Use as much detail as you can.  Would it be a single mom? A retired woman? A teen? A single man? A woman with a family? An online business owner? An offline business owner? A writer?

Give the following some thought:

  • Is your target customer male or female?
  • What does she do for a living
  • What is her income? Depending on your price point, this could eliminate people
  • What age group is she in? (Age groups may or may not be pertinent)
  • Where does she  live? Geography could be a limiting factor
  • What matters most to her?
  • Who would hire you to perform the services you offer?

Other Considerations:

If you offer online business courses, then retired people probably won’t be your target market.

If you are a handy person who cleans windows, then retired people might be the exact people you are looking for. But something to consider is whether your market can support another window cleaner. Is your target market already saturated with competitors? Do they even get their windows cleaned, or is their income low and they have to clean them themselves.

Your market has to be just the right size–small enough for you to be a major player and large enough to make good money.

It also has to be a market with a problem that needs to be solved. Those are the people who are most likely to spend money.

Family and friends are probably a great resource in the brainstorming process. Ask who they think would purchase your product.

Where to Look for Business Ideas

Google Trends is the best source for up-to-the-minute information on what is trendingThey can help you identify new target markets. You may be able  to jump into an opportunity where you become a major player before others hop on the bandwagon.

Another great place to look is Amazon Magazines. Chances are that if there’s enough of a market for a magazine, then there’s enough of a market to make money online.  http://www.amazon.com/Best-Sellers-Magazines/zgbs/magazines

eBay Pulse is another great place to look. Again, you’re looking for markets where you can become a major player.

How to Research a Market

You’ve come up with some ideas for a business. What’s the next step?  You’ve probably guessed that you’ll be doing some more research, but this step is to see if your idea is viable.

The first step is to check the volume of traffic to make sure there’s enough to make you a living. Google Keyword Tool is the best place to check this out.

Once you’ve made sure that there is lots of traffic to your basic business keywords and that you can make enough money for it viable, you will then get to know the market and the market’s spending habits.  You can start by clicking here

Now you’ll want to know how your competitors are doing? Are they selling high ticket items, or are they scraping by with advertising? Are AdWords bids high or low? This will all help you determine how much money is being spent.

Google has the best survey program out there. Like I say, if you want to know something, just ask. Google Insights

So you’ve brainstormed and researched a few niche markets, identified those that show some promise, and narrowed down the winners, all that’s left to do is take action and make it happen.