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Official Google Webmaster Central Blog


SERPS Scrabble
GOOGLE is changing the algorithm once again.

There may be fewer search results to your query if it is proven that sites have been hacked to show up in the SERPS.

Google's new algorithm to exclude hacked spam Click To Tweet

“We are aggressively targeting hacked spam in order to protect users and webmasters.The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:”

TO READ MORE, CLICK HERE:  Official Google Webmaster Central Blog

Find your website’s grade

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Check out your website’s functionality

It’s time to start amping up your business for fall. Your first step is to see how your site measures up on the internet. Is it loading quickly. Are there any issues? Could you do a better job of your SEO?  Find out by doing a quick check over at Hubspot.
Just type your name into the field provided at:  Website Grader

Will Google’s major upcoming change seriously affect your business?

algorithm

Google announced in February 2015 that they will be changing their algorithm to include mobile ready sites as a marker in determining ranking in the search results. To quote them:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

What this means is that to get a high ranking in the search results, or to continue getting good ranking, the theme on your WordPress site must be mobile friendly.  For example, the STUDIOPRESS themes have been mobile friendly for a very long time. These are the themes that I use exclusively when I build a WordPress website.

If you don’t know whether your site is ready for this change in the algorithm, click here to go to GOOGLE’S SITE where they have a tool in the sidebar to confirm whether your site’s theme is mobile friendly. It’s fast and easy to do, and well worth your time.

If you find that your theme is not mobile friendly, CONTACT ME as I have a package available that will update your site to an awesome mobile theme and get you ready for Google’s change.

Get Website Traffic Fast! 5 Quick Tips

KeyIf you are running an online business, you already know that getting traffic to your site is the single most important key to it all. Right?

In fact, you spend time writing amazing content, you have great products and/or services to offer, and you’re a great person and business owner — basically you’ve got it all. Except traffic.  And yet the more traffic, the more serious visitors; the more serious your visitors, the better your sales and profits will be.

So what exactly does an online business have to do to get noticed among the millions of other sites — some doing/selling exactly what you are doing/selling? It’s not easy, but with repeated efforts you can and will get noticed.

First, I am assuming that you have a niche (narrowed down what you sell, or what you offer for services), and you know how to determine your keywords, and your regularly conduct keyword research so you know what is popular. If not, you need to. Why? Because this is what will help your business get found online. For more information on keywords and keyword research, this is a great article
https://www.seo.com/blog/top-keyword-research-tools-exposed

Here are 5 ways to get traffic to your site, quickly

1. Use your keywords

  • in your titles. Your title is where you place your primary keyword or keyword phrase.
  • in your first two or three sentences of all pages and posts.  These sentences should describe your business/offering/service in 90 characters or less.
  • to populate any fields that are available for SEO in your theme (usually under your post/page)
  • and create a traffic and SEO strategy

2. Add content to your site as often as you can, but preferably every day

Content gets you traffic, plain and simple.  Google loves fresh content and actively searches for it so they can index it into that great encyclopedia in cyberspace. Give search engines a reason to visit, not to mention your own returning visitors. People love to read content from those they like and trust, so give it to them.

3. Place links to your other content whenever you can (called interlinking)

Google bots like to follow links. If you have related content on another page, place a link to it within the content you are currently working on. The bots will follow your link to the page your are linking to so that they can index that content as well. Win-win.

4. Get incoming links to your site

Google also likes websites that have incoming links. It shows the site’s popularity, and increases the search engines’ perception of how valuable your site is.  And you know what they say about being popular. The search engines are kind of snobbish that way too.

Keep in mind that search engines give more ranking to links from sites that are popular and credible, and relevant to your site’s content.

What are links? 

A direct link looks like this: www.yourwebsite.com

A text link is, as mentioned above, embedded in the text. Readers can click on the link and are redirected to another page on your site

Encouragement might be required so try the following: 

  • Adding lots of fresh, relevant content
  • Submit articles about your niche to article directories 
  • Being active on Social networking sites.

5. Be Social!

As mentioned in tip #4, now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter are powerful tools for generating links and traffic to your site – create a profile and then post comments and ideas that generate conversation.

Outline your plan, set your goals, and then take the necessary action.

SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

SEO… ugh… I know you’re probably thinking some or all of the following.

SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

 

  • Search Engine Optimization is way too scientific for me–after all I’m an artist
  • SEO is way over my head–I’m a coach, not a techno geek
  • SEO looks incredibly boring. My eyes are glazed over even now
  • SEO is done by geeky guys who work in their parent’s basement and never see the light of day
  • SEO is illegal and, if caught, Google will banish you and your biz forever from search results

But in reality, SEO is a very powerful business skill that can get you a lot of traction in the competitive world of the internet. It’s really only a series of little tweaks you can make in your blog posts and on your pages that can amount to a huge rush of traffic, and clients that are finally able to find you in the search engines. (Of course, you can go much further than little tweaks and hire yourself an SEO strategist for big $$, but why not start small to see how it works?).

SEO is about “organic” search, meaning that you optimize your posts and pages for the people who don’t know a thing about you (eg: they are not friends on Facebook, Twitter, or other social networking sites) They are the people who need you but don’t know it yet. They are the people who are in Google search right this minute, and are madly typing words into the search field trying to find a solution to their problem or answer to their question.

The words (keywords) they are typing into the search field are the only link between them and you (remember, they have never heard of you). If the words you use on your site (your keywords) match their search terms, then you will show up in the search results. The more exact your words match theirs, the higher you will show in the results.

You can probably see now that if you aren’t using the words (keywords) that this person is using to find answers, then you’ll never show up in the search results as a viable solution or answer to their problem(s). The better your site answers the searchers questions, the more Google will send you the highly coveted “organic” traffic.

So here is a summary of what SEO is:

SEO is the shortened term for Search Engine Optimization. As an online business and WordPress site owner, you need to know that SEO is what helps drive visitors to your website. And without visitors…well you know.

How Google Works

Search engines have names like Google, Yahoo, and Bing. When someone is searching for information on the internet, they type phrases or keywords into the Google, Yahoo, or Bing search field. They press “Enter” and receive a page with a list of search results.

SEO is “spoon feeding” your relevant content to the search engines so that it matches the searchers’ queries.

A search engine is a program that searches documents on the World Wide Web for a specific word or phrase. ~ Dictionary.com (SEO is tweaking your site to match those words).

Kathleen

SEO and Google Analytics go hand in hand. Check out this course.

[stickynotes title=”Google Analytics Course Just $7″ url=”http://www.thesavvyva.com/savvy-products/google-analytics-report/”]Click to Learn More[/stickynotes]

 

Related articles

What Search Engines Do and How this Affects Your Website’s Search Rankings

What Search Engines Do

What is a Search Engine?

search engine is designed to search for information on the internet. The search results are presented in a list of results referred to as SERPS, or “search engine results pages”. The search results can consist of web pages, images, information and other types of files.

Some search engines also mine data available in databases or open directories. Unlike web directories which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

 There are 2 main components

  • English: a chart to describe the search engine...The Crawler (bots, spiders) go out to the internet and crawl the content they find.
  • The Algorithm, or the ranking formula, that the search engines use to determine the relevancy of your content.

How they do their magic

 Indexing

This is very simplistic, but essentially the search engines send out their bots to crawl the internet every 28 days. It crawls the internet by following links. This can be from one page on your site to another (interlinking) or from one website to another).  The search engine then builds a database containing a copy of each page of information it finds.

 How to ensure that your content gets indexed:

  • Search engine optimizing your content is like spoon feeding the bots making their job as simple as possible.
  • Using keywords shows the general relevancy of your content, especially in searches
  • Creating remarkable content is how others find your content, note that it as remarkable, and link back to you.

Increasing prominence

  • There are several ways to increase the standing of a website within the search results.
  • Interlinking between pages provides additional links for the bots to follow and may improve the site’s visibility.
  • Writing content that includes highly searched keyword phrases is another way to  to increase traffic.
  • Updating content to keep search engines crawling your site frequently can also give additional weight to a site.
  • Adding relevant keywords to  your web page’s meta data (title tag and meta description) will improve the relevancy of a site’s search listings, thereby increasing traffic

In summary:

taking the simplest SEO steps will help the search engines find and index your content. As a result, your audience (target market, customer, client) will be more likely to find you, your content and site amidst a sea of similar products, services, and content on the internet.

This requires some time, effort and research, but the benefits are many and it is never too late! There are both free and paid plugins that you can install on your WordPress site that will help you to use SEO strategies on each post and page of your site.

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

1.  Use your keywords in the title of your post

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).

2. Write WordPress blog posts that matter

First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.

3.  Write your headlines so they include your keywords

WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option).  Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).

4.  Write your headlines so they include a benefit.

It’s from copywriting 101. Include a benefit in your headline wherever possible.  Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money?  Spell it out in the headline.

5. Use keywords throughout the post

And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.

6. Break up your writing with subheadings (paragraph subtitles).

SEO writing includes a technique where you break your content up with subheadings.  The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice.  They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.

Have you taken the necessary time to do your keyword research?

Keyword Research Using Wordtracker’s Free Tool

One of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.

For maximum results, create a traffic and SEO strategy.  Outline your plan and your goals and then take the necessary action, but begin with keyword research.

Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.

Enjoy,
Kathleen