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Official Google Webmaster Central Blog


SERPS Scrabble
GOOGLE is changing the algorithm once again.

There may be fewer search results to your query if it is proven that sites have been hacked to show up in the SERPS.

Google's new algorithm to exclude hacked spam Click To Tweet

“We are aggressively targeting hacked spam in order to protect users and webmasters.The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:”

TO READ MORE, CLICK HERE:  Official Google Webmaster Central Blog

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Get Website Traffic Fast! 5 Quick Tips

KeyIf you are running an online business, you already know that getting traffic to your site is the single most important key to it all. Right?

In fact, you spend time writing amazing content, you have great products and/or services to offer, and you’re a great person and business owner — basically you’ve got it all. Except traffic.  And yet the more traffic, the more serious visitors; the more serious your visitors, the better your sales and profits will be.

So what exactly does an online business have to do to get noticed among the millions of other sites — some doing/selling exactly what you are doing/selling? It’s not easy, but with repeated efforts you can and will get noticed.

First, I am assuming that you have a niche (narrowed down what you sell, or what you offer for services), and you know how to determine your keywords, and your regularly conduct keyword research so you know what is popular. If not, you need to. Why? Because this is what will help your business get found online. For more information on keywords and keyword research, this is a great article
https://www.seo.com/blog/top-keyword-research-tools-exposed

Here are 5 ways to get traffic to your site, quickly

1. Use your keywords

  • in your titles. Your title is where you place your primary keyword or keyword phrase.
  • in your first two or three sentences of all pages and posts.  These sentences should describe your business/offering/service in 90 characters or less.
  • to populate any fields that are available for SEO in your theme (usually under your post/page)
  • and create a traffic and SEO strategy

2. Add content to your site as often as you can, but preferably every day

Content gets you traffic, plain and simple.  Google loves fresh content and actively searches for it so they can index it into that great encyclopedia in cyberspace. Give search engines a reason to visit, not to mention your own returning visitors. People love to read content from those they like and trust, so give it to them.

3. Place links to your other content whenever you can (called interlinking)

Google bots like to follow links. If you have related content on another page, place a link to it within the content you are currently working on. The bots will follow your link to the page your are linking to so that they can index that content as well. Win-win.

4. Get incoming links to your site

Google also likes websites that have incoming links. It shows the site’s popularity, and increases the search engines’ perception of how valuable your site is.  And you know what they say about being popular. The search engines are kind of snobbish that way too.

Keep in mind that search engines give more ranking to links from sites that are popular and credible, and relevant to your site’s content.

What are links? 

A direct link looks like this: www.yourwebsite.com

A text link is, as mentioned above, embedded in the text. Readers can click on the link and are redirected to another page on your site

Encouragement might be required so try the following: 

  • Adding lots of fresh, relevant content
  • Submit articles about your niche to article directories 
  • Being active on Social networking sites.

5. Be Social!

As mentioned in tip #4, now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter are powerful tools for generating links and traffic to your site – create a profile and then post comments and ideas that generate conversation.

Outline your plan, set your goals, and then take the necessary action.

Very Simple Ways to Put Some SEO onto Your WordPress site

If you are like most small business owners, getting to the SEO for each post/page is the last thing you want to do, even though it is probably the most important.

I’ll bet that you think about it a lot. Why? Because most people do not know what to do, and they know it’s important to do, so they think about SEOit a lot. But don’t be hard on yourself — after all it is a distinct area of specialization that people get paid a lot of money to do.

If you’re not willing or able to invest that kind of money right now, and you are using the Genesis framework with a Child theme, then the following will help you make sense of SEO for your site. This really is the least you should do on your site in terms of SEO. Once you’ve done it on all of your pages, you can then take the same steps on each post as you write them.

How to add SEO to your pages and posts:

Log in and click on the Pages tab to the left. Choose a page and click on edit. Now scroll down below the editor area until your reach the following Search Engine Optimization fields:

1. The Custom Document Title field 

2. The Custom Post/Page Meta Description field

These two fields are extremely important because if you don’t do any SEO in them, Google will, by default, use the title of your page or post, and the first 150 characters of your content for your SEO. Since you have the opportunity to do a little marketing here, why allow Google to just default to what is already there? 

Field 1: Custom Document Title.

In this field you can create a whole new title. Although it does not change the title of your page or post on your site, the new title shows up in Google search.

For example, here is what I’ve found when I search for Personal Chef.

Indulgence at Home – Your Personal Chef in Calgary
calgarypersonalchef.com/
Ashlee Steinhauer is a Personal Chef in Calgary. Indulgence at Home specializes in home-cooked meals for people who are too busy to cook but still want to ..
.

Do you see the length of the title? Since your page title is what creates the links on your navigation bar, I’d bet that she has changed it in the Custom Document Title.

Notice that she has also fit her keywords (personal chef) into the title. hint hint. She has also added her location, which is very important if you are a brick and mortar biz, or are known in a particular area.

Custom Post/Page Meta Description

The next field, Custom Post/Page Meta Description, is where you can write your own search engine optimized summary of what’s on your page or post. Again, this does not show on your post or page at all, but it does show up in Google Search. Again, in our example, she has fit her keywords into the summary she has written about who she is and what she does.
.

Summary:

Wondering where to start? I suggest that you get creative and do this on every published page on your site. For example, on your bio page instead of using the default title, create one that uses whatever you want to advertise yourself as whether a Personal Chef, artist, coach, doctor or what have you. Remember that the title and the blurb has to relate back to that page or you will be penalized by Google. This is by far your best way of getting ranking in Google and traffic to your site so give it a try. I’m pretty sure that these fields are the most underutilized areas of most people’s WordPress site if you are the average user.

SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

SEO… ugh… I know you’re probably thinking some or all of the following.

SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

 

  • Search Engine Optimization is way too scientific for me–after all I’m an artist
  • SEO is way over my head–I’m a coach, not a techno geek
  • SEO looks incredibly boring. My eyes are glazed over even now
  • SEO is done by geeky guys who work in their parent’s basement and never see the light of day
  • SEO is illegal and, if caught, Google will banish you and your biz forever from search results

But in reality, SEO is a very powerful business skill that can get you a lot of traction in the competitive world of the internet. It’s really only a series of little tweaks you can make in your blog posts and on your pages that can amount to a huge rush of traffic, and clients that are finally able to find you in the search engines. (Of course, you can go much further than little tweaks and hire yourself an SEO strategist for big $$, but why not start small to see how it works?).

SEO is about “organic” search, meaning that you optimize your posts and pages for the people who don’t know a thing about you (eg: they are not friends on Facebook, Twitter, or other social networking sites) They are the people who need you but don’t know it yet. They are the people who are in Google search right this minute, and are madly typing words into the search field trying to find a solution to their problem or answer to their question.

The words (keywords) they are typing into the search field are the only link between them and you (remember, they have never heard of you). If the words you use on your site (your keywords) match their search terms, then you will show up in the search results. The more exact your words match theirs, the higher you will show in the results.

You can probably see now that if you aren’t using the words (keywords) that this person is using to find answers, then you’ll never show up in the search results as a viable solution or answer to their problem(s). The better your site answers the searchers questions, the more Google will send you the highly coveted “organic” traffic.

So here is a summary of what SEO is:

SEO is the shortened term for Search Engine Optimization. As an online business and WordPress site owner, you need to know that SEO is what helps drive visitors to your website. And without visitors…well you know.

How Google Works

Search engines have names like Google, Yahoo, and Bing. When someone is searching for information on the internet, they type phrases or keywords into the Google, Yahoo, or Bing search field. They press “Enter” and receive a page with a list of search results.

SEO is “spoon feeding” your relevant content to the search engines so that it matches the searchers’ queries.

A search engine is a program that searches documents on the World Wide Web for a specific word or phrase. ~ Dictionary.com (SEO is tweaking your site to match those words).

Kathleen

SEO and Google Analytics go hand in hand. Check out this course.

[stickynotes title=”Google Analytics Course Just $7″ url=”http://www.thesavvyva.com/savvy-products/google-analytics-report/”]Click to Learn More[/stickynotes]

 

Related articles

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

1.  Use your keywords in the title of your post

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).

2. Write WordPress blog posts that matter

First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.

3.  Write your headlines so they include your keywords

WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option).  Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).

4.  Write your headlines so they include a benefit.

It’s from copywriting 101. Include a benefit in your headline wherever possible.  Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money?  Spell it out in the headline.

5. Use keywords throughout the post

And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.

6. Break up your writing with subheadings (paragraph subtitles).

SEO writing includes a technique where you break your content up with subheadings.  The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice.  They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.

Have you taken the necessary time to do your keyword research?

Keyword Research Using Wordtracker’s Free Tool

One of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.

For maximum results, create a traffic and SEO strategy.  Outline your plan and your goals and then take the necessary action, but begin with keyword research.

Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.

Enjoy,
Kathleen

 

 

The Secret to Getting More Visitors To Your Site Part 2

The secret to getting more visitors to your site part 2Search Engine Optimization

is a series of steps that you, the WordPress site owner, take to move your site up in the search results of the search engines. As I mentioned in Part 1, ideally you want to  increase your rankings so that your site shows up on the first page of the search engine results.

What Steps Can You Take To Optimize Your (New) WordPress Website?

1.  Keywords

Know the search phrases and words that your prospects type into the search engines to find the products and services that you offer. This is imperative — not an option.  If you missed the Free Keyword Research Tool and Tutorial from Part 1, you can GET IT HERE

Once you know them, use these words on your pages and in your content. There are entire books and  online courses about how to find and use keywords. A little research will pay off nicely.

2.  Good Content

Search engines look at the content on your website. They scan your content looking for keywords, keyword phrases and other relevant words and terms. Often people mistake the meaning of this and load their content with their keywords and phrases, even to the point of making their content nonsensical. But the search engines have very complicated algorithms to rate the quality of the content too. Search engines want to ensure that they are sending people to quality websites. not just those that are packed with the right keyword/keyword phrases.

3.  Linking

Another element that search engines look at are the links to and from your website. They look at incoming links – links from other websites and blogs and they look at internal links – linking within your own site (from one page to another within your site).

a. Incoming Links

Quality content helps create incoming links. Here’s what Google says about building incoming links to your site:

Create unique and compelling content on your site and the web in general

    • Make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
    • Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
    • Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
    • Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.Source:  Google | Webmaster Central Blog  You can click this link for more information

Social networking, guest blogging, and article marketing can all have a profound effect on the number of incoming links. Build relationships online to motivate people to link to your website.

b.  Internal Linking

Internal linking means that you have links from one page or article to another on your own site. Internal linking is perfect for situations where you have content that you want to draw attention to AND rank well in the search engines. Just create a link to it from other content or pages. For example, in my opening paragraph above you’ll see that Part 1 is a hyperlink to the first blog post in this series.

If you want have a sales page to a product or service and want it to rank really well in the search engines, then create a link to your sales page from your contact page, from your landing page, and any other pages that it makes sense to link to.

Keywords, Linking and Good Content are simple steps you can take to increase your ranking in the search engines. It’s not magic or difficult. Give them a try and come back to post your results here. We’d love to hear about your success.