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Marketing Your Business with Video Part 2

Marketing with Video

Everywhere you look online there is a new Tweet, article, YouTube video or blog post about marketing your business using video. You’ve probably seen or heard about it somewhere if you spend any amount of time networking online. The fact is that using video to market your business can bring incredible results.

Flip CameraAs some of you may know, I’ve created a series of (mainly) WordPress video tips and posted them on Youtube. You can see them by clicking here

Many of my videos have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!

People are being overloaded and overwhelmed with information on the internet, so you  need to be really creative to get attention. What better way to show your talent and creativity than on a video?

Missed the first video?

http://www.thesavvyva.com/promote-your-business-with-video-part-1/

Plugin Alert for WordPress Users

Would having a link on your navigation bar that takes visitors to another site amount to the ‘be-all and end-all’ for you?

Page Links To WordPress Plugin

Would it be the final ingredient that makes your site extra zingy?

“Huh?” you say.

 

 

  • Well, what if you had a quick way to send visitors to your smokin hot YouTube channel directly from your site? 
  • Or what if you could resurrect that old sales page (that’s not connected in any way to your current site) by having a direct link to it from your current site?
  • Or if you could send people to your book on Amazon with just a single click?

Here’s a ridiculously simple plugin to do just that!

 

 

Add Professional Elements to Your Sales and Squeeze Pages With This Very Cool Plugin

Super Styles Plugin

Imagine Being Able to Add Professional Elements to Your Sales and Squeeze Pages that

Get Lots of Attention!

 Without Having to Learn HTML, CSS, or Photoshop!

 

 

Re: Superstyles Plugin for WordPress

Does this sound familiar? You have a WordPress website with a beautiful theme, and you love how simple it is to write and publish pages & posts. You can even add images, bullets, headings, and links. And for most of your WordPress activity, this is all you need to know.

But what about when you have a special offer, or you want to build an opt-in page, or create a sales page?

You’ve seen them out there on the internet – the sales pages that have check marks, asterisks, buttons, testimonials, and notice boxes. They look great, and draw you in, and make you want to buy that product, just the way a sales page is supposed to.

It’s frustrating because when you compare your own sales page to the fancy ones you see, you KNOW that your page falls flat.

  • Your special offer has no zing.
  • Your opt-in page isn’t very appealing and
  • Your sales page is just, well, bland.

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Read more by clicking here

 

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How to Use Your Gravatar to Your Advantage

Why Struggle to Add An Image to Your Sidebar When You Can Use This Simple Plugin

html tattoo

HTML Code

I am not a coder. I didn’t come from an HTML background before I started to build WordPress sites for my clients.

And of course there has been no reason to learn much of it because I only use WordPress. And with WordPress, it’s all built in. Drag and drop this. Drag and drop that. Add a plugin here and there and you’ve got everything you need.

But what happens when you find you DO need to know a little code? Like when you want to add an image file to a sidebar widget?

First I’ll tell you one of the easiest ways to do this.  Luckily, I’ve already written about it here:

How to Easily Add an Image to Your WordPress Sidebar  

There is another way to do this though which I like a little better.

It requires that you add a plugin called Simple Image Widget.

Once you’ve installed it, drag it over to your sidebar and open the options. The part that I like the best about this plugin is that you can easily add a URL if you want the image clickable and to open at another site.

Why would you do that?  Perhaps you have an affiliate ad that you’d like to send the viewer to. You can even highlight a document of your own to send your viewers to.

Your image re-routes the viewer to a document that you’ve hosted elsewhere such as at Bluehost

But I’m sure you can think of lots of uses for this plugin.

Let me know in the comments area.

 

Need help with your WordPress site? Contact me today.

 

 

 

Updating WordPress to the Latest Version

There’s a WordPress update (version 3.4) available called “Green” to honor guitarist Grant Green.

Maintenance and Tools

For many, it’s a fear-filled process that they’d rather ignore. But ignoring updates to your WordPress site can make things a lot worse in the long run. It’s worth the time and effort to just go ahead and upgrade.

There are a couple of steps you can take to make the process less fear-full:

  1. Be sure to back up your site (preferably in your hosting account) before you update.  Contact your hosting company and ask them to show you how to do a manual backup of your account. Most good hosting companies are happy to train you to manage your hosting account and perform maintenance (like backing up your sites)
    Note: this can take some time depending on the size of your sites.
  2. For extra protection from “bad things” happening, deactivate your plugins so there is less chance of conflicts while you are upgrading.  Once the upgrade is complete, activate your plugins one by one and watch for any messages from WordPress that says there is a fatal error or conflict with the new version of WordPress and your plugins. If you find there is a conflict with a plugin, you will have to remove it (or at the very least, leave it de-activated to see if the developer upgrades her plugin (to reflect the WordPress changes) in the next few days.

If you need help with you WordPress upgrades, I am happy to help and have Support Packages available to assist you with maintenance of your site(s).

Here’s a link to learn more about the update:  http://wordpress.org/news/2012/06/green/

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

1.  Use your keywords in the title of your post

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).

2. Write WordPress blog posts that matter

First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.

3.  Write your headlines so they include your keywords

WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option).  Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).

4.  Write your headlines so they include a benefit.

It’s from copywriting 101. Include a benefit in your headline wherever possible.  Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money?  Spell it out in the headline.

5. Use keywords throughout the post

And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.

6. Break up your writing with subheadings (paragraph subtitles).

SEO writing includes a technique where you break your content up with subheadings.  The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice.  They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.

Have you taken the necessary time to do your keyword research?

Keyword Research Using Wordtracker’s Free Tool

One of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.

For maximum results, create a traffic and SEO strategy.  Outline your plan and your goals and then take the necessary action, but begin with keyword research.

Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.

Enjoy,
Kathleen