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The Secret to Getting More Visitors To Your Site Part 1

The secret to getting more visitors to your site, part 1You’ve probably heard the term ‘SEO’ a lot

and you know you should do it, but wonder where to start.  This post will shed some light on what SEO means and why it’s important.

SEO is the shortened term for Search Engine Optimization.  As an online business and WordPress site owner, you need to know that SEO is what helps drive visitors to your website.  And without visitors…well you know.

Search engines have names like Google, Yahoo, and Bing. When you are searching for information on the internet, you type your phrases or keywords into the Google, Yahoo, or Bing search field. Once you press Enter, you receive a page with a list of results.

A search engine is a program that searches documents on the World Wide Web for a specific word or phrase.  Dictionary.com

You may have heard this term before too, because it is often referred to as “the first page of Google“.  It is called this because what you are seeing is, literally, the first page of results based on your keywords and keyword phrases.

And keep this in mind for later in this post: Do you ever go to the second, third, or fourth page to find what you’ve been searching for? More than likely, you scan the results and click on a few that look like they match your search terms (words and phrases). This is how 99% of the people on the internet search for solutions to their problems.

Although it can be difficult because everyone else is vying for top position too,

all businesses on the internet need to be doing all they can to get their site to come up higher in the search engine results. Ideally, your goal should be to be represented on the first page or two of the search engine results.

Next post:  The SEO steps you can easily take. 

In the meantime,  do a little keyword research so you can follow along. Click here for more information: 

FREE KEYWORD RESEARCH TOOL AND TUTORIAL

Enjoy

 

 

 

9 WordPress Essentials: Part 2

9 WordPress essentials part 2WordPress Essentials Part 2:

5.  Search

Have a search function 

Having a search function on your site is a great idea. Just like in Google, visitors can use keywords to search within your site for the content they are looking for.

It’s a good idea to have this above the fold (before they have to scroll) for the visitor’s convenience so they can speedily find the content they are interested in.

Some templates have the search field built into the navigation bar and others offer you a sidebar widget.

You can go beyond just the search function and add both archives and category widgets in the sidebar. The archives widget allows your visitor to find posts of interest that are sorted by date. The category widget allows them to search your posts by the categories you write under.

PS  The words that people use to search online are important to know because their keywords have to match the keywords you use on your site.  To learn more about this, get my free report: FREE KEYWORD RESEARCH TOOL

6.  Contact information

Have a contact page

The best option for adding your contact information is to have it on its own separate page. You’ll then have a link on the navigation bar and with one click, your visitor will have all of your information (telephone, email, and/or contact form) at their fingertips.

I have also included my toll free phone number in my header (banner) on my site.

7.  Opt in form

Offer a way to keep in touch

This is a very important step as this is how you will keep in touch with your visitors. Have it front and center on your site, before the fold. Offer a valuable gift to those who subscribe. It’s a great way to let your clients and visitors know about your products, services, special offers, and upcoming sales or events.

By the way, Aweber is the best service I’ve used so far. They are more cost effective, they have all the bells and whistles, AND they don’t charge extra to see your stats (how many opens etc).  Check them out for yourself:  AWEBER

8.  Design

Keep it easy on the eyes

The design of your page should support your brand image. But it should also be simple and not distract from your goals or purpose. Sidebars allow for the containment of additional information, and provide a way to have even more information above the fold.

Colors convey a lot of information and your color choice should be a good representation of your (type of) business or the image your are trying to present.

Word of caution:

  • Rotating banners, flashing things, and similar effects should be avoided unless it’s just an affiliate site.
  • Avoid anything that slows down the loading speed of your site. (flash)
  • Avoid using a dark background and light colored font. They are almost impossible to read online

9. Community Building

Interact

Integrate social networking buttons (lots of plugins easily manage this step for you). Let people find you on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Use Social Bookmarking plugins as well. These are the little icons you see after a post where people can share your content on any number of bookmarking sites.

Allow for and encourage comments. There are several plugins out there that require people to sign up for accounts and jump through other hoops to leave a comment. I don’t recommend this. Make it as simple as possible for your visitors to interact with you.

When people feel involved or able to contribute they tend to revisit a website.

What are you thoughts? Let us know in a comment.

Get my Free Keyword Research Tool and Tutorial by Clicking Here

I am a proud Aweber affiliate and will receive a commission when  anyone signs up for Aweber by clicking the link provided in this blog post.

Kathleen

Didn’t read part 1?  Click here: http://www.thesavvyva.com/9-wordpress-essentials-part-1/

 

 

9 WordPress Essentials: Part 1

9 WordPress Essentials Part 11.  A Landing Page

Is usually associated with your main domain name.

It’s the first page your visitors will see (unless they have gotten to your site via a link to another page or post).  For example, on my site it would be the difference between http://thesavvyva.com and
http://www.thesavvyva.com/contact-the-savvy-va

Since it’s the main page of your site, it’s important to let your visitors know what you do or have to offer your wares and services. Introduce what you do, for who, why, and so on.

Here is an example of what not to do, from the real world:

I have walked past a store in my town many, many times. I would glance in the window and see Crocs (gardening shoes). I would think to myself, “Oh, it’s a Crocs store. Don’t need Crocs so I’ll just keep going”.

But yesterday when I walked past, I noticed some big containers of protein powder in the other window. This time I thought. “Huh?” Curious, I peered into the window past the display and realized that it’s a health food store.  I just happened to be in the market for some Stevia so I went in.  But had I not really looked through that window, I would never have gone into the store.

What happens when people come to your site? Do they know you are a health food store, or will they mistake you for a Crocs store? Can they tell at a glance what your site is about? Is there enough information to help them determine if you have what they want (need).  Be bold. This is your BUSINESS. If you were a brick and mortar store, would you hide all the goods behind a curtain? Of course not.

By the way, I would really like to report that once inside the store it all made sense, but it didn’t. The inside was as confusing as the window display. I found a guy to show me where the Stevia was; I paid; and left.

Has to have an objective.

What do you want visitors to do when they arrive at your landing page? Opt in to receive a free report? Click a link to go to a catalogue page?  Contact you? or something else?  This page has to support your objective.

2.  About Me Page

Tell your story.

This page is normally the second page that is viewed on any given site and should provide potential clients with information about you and your work. Think of this page as your answer to the “tell me about yourself” question in a job interview.

This is essential — after all, who wants to hire just anybody? People want to know who they are dealing with. It’s completely acceptable  and reasonable for your potential clients to do a little background research on you. Your about me page can make or break a business relationship.

Take it a step further than just publishing a resume or a list of accomplishments. Personalize the page and tell them why you are the best person to do business with.

 3.  Simple navigation

Creating an easy to understand navigation function for your site is vital.

This is the actual navigation bar for my site. It is positioned right under my header (banner) and contains all the links anyone needs to easily navigation around my site. Several of these links have drop down menus, for example, the WP Support link has several support packages listed one under the other. Clicking on any of them will take you to that particular page.


Website traffic always increases when the site navigation design is simple and straightforward. It also makes it more likely that you’ll have returning visitors because they’ll remember how easy it was to find your information.

At the very least, your navigation bar should be above the fold (which means that it is visible without scrolling).

Here is a another takeaway from the real world:

I received someone’s newsletter this morning and they are promoting a new product. One of the bonuses was an offer from another company to do a WordPress website review. Their sales copy was very compelling and I wanted to see who this hip new company was.

I got there and was unable to figure out who she was. There was no navigation at all other than 3 links in the sidebar, (that I believe most people would not know to click). There was no immediately visible means to contact this business either. Eventually I found the navigation at the bottom of the site after scrolling quite a way down the page. So overall it was not a good design.

The Studiopress templates have what are called breadcrumbs. If you look at the example in the image to the left, you’ll notice that across the top it says “You are here”  followed by Home / WP Support / WordPress By the Hour (10).

It is another way of making navigation that much simpler. If you were to click on WP Support, it would take you back to my general support packages, and then if you click on home, you’d be at my landing page. .

PS  Get your WordPress site assessed by this company.  Check this new service here: WORDPRESS SITE ANALYSIS

4.  Content is King Queen

Content is what drives traffic to your website.

People search online for information that will solve their problem, whether they need a service, a product, or a just a quick tip showing them how to do something.

Do you post enough content on your site so that you show up in (ideally their first page of) Google’s search results? Do you write blog posts? Do you create YouTube videos with solutions to the problems your potential market or niche have? Do you offer free reports? Cover all the bases. It will pay off over time.

PS  The words that people use to search online are important to know because their keywords have to match the keywords you use on your site.  To learn more about this, click here to get my free report: FREE KEYWORD RESEARCH TOOL

 

Itching for variety?

Get that desire quenched at the Studiopress Marketplace.

The Genesis community continues to celebrate the introduction of the Genesis Child Theme Marketplace. In addition to the 40+ child themes available through StudioPress, selected community developers are now able to sell their Genesis-based themes through the Marketplace.

Cool stat: One of the eight themes in the Marketplace is also StudioPress’ current #1 selling child theme… Check it out by clicking here:  Elle by Lauren Mancke!

Or check out the whole line here: StudioPress Marketplace

Create Better Pages, Write Better Copy, Get Better Results

Since its release this past March, Premise has completely changed the way people are building landing pages. If you haven’t already, make sure you check out the updated Premise Showcase to see some of the amazing pages people have created with Premise.

Customers are thrilled with Premise’s built-in copywriting advice and simplified split-testing capabilities.

Check out what everyone is talking about: Create Better Pages, Write Better Copy, Get Better Results
See what Premise Can Do!

PS: Premise 1.2 is coming soon, so you would do well to purchase the Unlimited plan as it includes unlimited updates for the life of the product.

Why Choose a Studiopress Theme?

What do the Genesis Framework and Child Themes offer that others don’t?

THEY ARE SEARCH OPTIMIZED

  • With state of the art code and smart design architecture means that the search engines clearly see your content
  • And will help your blog rank higher in the search engines
  • Extra security built into the framework to protect your business
  • Automatic updates so you don’t have to worry about it
  • The Genesis framework (the core code) is kept completely separate from the  Child theme

THE CHILD THEMES ARE TURN-KEY DESIGNS 

  • That give you an array of beautiful frames for your content.
  • Where the settings give you unprecedented control of the framework.
  • With templates are constantly being upgraded, adding to your design options
  • And the design (child theme) is kept completely separate from the core code (Genesis framework) so you can easily change the look and feel of your site at any time
  • With the very best possible security features are already built in
  • Where updating to the current version of WordPress and Genesis is a snap

AND THEY ARE:

  • Widget Ready
  • Comment Functioning
  • Ready for Advertising
  • Developed for Localization (can be translated)
  • Capable of Auto-sizing Your Featured Images

WITH BUILT IN FEATURES THAT ONLY REQUIRE ACTIVATION:  

  • My Tweets – displays an unordered list of your latest Tweets
  • User Profile – displays the Gravatar of a user, as well as their bio and a link to an about page
  • eNews & Updates – displays an opt-in box for users to receive your posts by email
  • Featured Posts – displays post excerpts and a thumbnail to be used in a featured section
  • Featured Page – displays page excerpts and a thumbnail to be used in a featured section

CLICK HERE TO LEARN MORE:   STUDIOPRESS

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How to start your membership site in minutes

If you’ve been struggling to set up your membership site and the technical stuff has been holding you back, then check out this awesome resource. I use it for my own WordPress training program (http://wordpressissimple.com). The site is very simple to use — if you can write a blog post in WordPress, then you can build your own membership site on this platform.

(If you’re in a hurry: CLICK HERE)

The number one roadblock and bottleneck for information marketers and would-be infopreneurs is usually the “technical” stuff. But the truth is that you don’t need to know how to work databases, programming, and servers. You only need to create the content, upload it to the site and you’ve got yourself a membership site where you can help people by providing them with your specialized knowledge (and make yourself some money).

So go ahead and check out this all-in-one solution for creating e-courses, e-trainings, and membership sites – or any other type of information products you can think of.

Check it out by clicking this link: Click here for more information