There is an extremely interesting article today from Social Media Examiner around creating visibility. What I really like about it (of course) is that they reiterate the importance of having a blog (I like to call them WordPress websites) as your hub.
Here is the article:
#1: Use Your Blog to Set the Stage
A blog is your foundation and starting point for strategically getting your message out to the world. If you don’t have a blog yet, the place to start your planning and preparation is this article: Top 10 Easy Steps to Starting a Business Blog.
Using your blog as your hub, or home base, not only provides a presence on the web where you can go deep and intimate with your prospects and customers, it’s also a money-saving tool. A blog is far less expensive to build, design and maintain than a traditional static website that may cost thousands of dollars.
Your blog is where you have the opportunity to demonstrate your expertise, expose your personality and give your audience the chance to get to know, like and finally trust you as you share valuable, useful content that makes their lives better.
Keep in mind that a blog is a search engine magnet. When you post consistently and constantly, the search engines tend to index your content more frequently. Using keywords relevant to what your target audience is looking for gives your content a good chance of being in the top results in searches. You become visible and findable on the web.
To target your message and/or campaign, publish a series of posts directly related to the topic you’re promoting. Whether it’s your new book, a service or a product, post content for several weeks prior to the launch date of your promotion.
If you don’t have a specific promotion, create an editorial calendar and frequently post on the prime topic and/or keywords for which you want to be found. For example, if you have a book being published, start seeding your blog with excerpts and snippets about the launch date, book signings and other events and news.
To read the complete article: Click here!
