As a certified e-commerce strategist, I get many queries from clients and viewers to my site about autoresponders and optin boxes. You realize that you need a method of collecting names and email addresses, but are not sure how this is done.

I’ll try to answer the most common questions I get about shopping carts and autoresponders:
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* What is an auto-responder?
* How can it help me with my marketing efforts?
* Is it worth the monthly payment to subscribe to a service?
* Why can’t I just collect emails addresses and send out announcements?

Auto-responders are the most important tool you can have in your business building strategy. There are many, but the most important benefits of using an autoresponder are:

• first and foremost, they save you so much time by reducing your workload
• that it is so easy to stay in touch and follow up, thereby building business name recognition/branding
• because with the continuous contact, the “know, like, and trust”  factor is at work and customer loyalty builds
• that you can simply and easily increase the number of prospects who you can eventually turn into customers who willingly pay you for your products/services

How, you wonder?

√ Autoresponders are used:

* to create an optin box on your website, Facebook page, and sales pages in order to build your list (the
money is in the list)
* as a powerful keep in touch strategy
* to deliver e-books, e-courses, video courses, audio courses and so on
* for following-up after a product or service purchase from your site, in the form of a thank you, to upsell
another product, and to advertise upcoming product launches and/or sales/discounts

√ Example of an Autoresponder Series:

1. you create an optin box for your website.
2. a viewer opts in and gives you their name and email address in exchange for a “gift”
3. they receive the gift by way of an email immediately after opting in
4. the next day they receive another automatic email thanking them for opting in
5. five days later, they receive your weekly newsletter via automatic email
6. 10 days after the first email, they receive another introducing a product you are just launching and you include a coupon with an exclusive discount.
7. 15 days in, they receive an email advertising your services

√ You can probably see at this point how effortlessly you can market to a list of willing people who have opted in to receive your messages.

√ There are legal and ethical reasons for not collecting email and sending out messages because:

* the recipient has not opted in and agreed to receive your messages
* if you send unwanted and unsolicited messages, they are considered SPAM and you could be subject to
prosecution
* legally, you must provide a method of opting out of receiving your messages
* you will run yourself ragged trying to send out a series of emails to a variety of people, in fact it would be
nearly impossible

Keeping in touch is the most important part of business building because it helps to build the “know, like, and trust” factor that has to be established before anyone will buy.

The autoresponder package is currently priced at $29.95 per month (or less than $360 per year) at 1shopping cart and truly is a very small price to pay for the return on your dollar.

You can read much more about the 1shopping cart autoresponder package for yourself by clicking here:

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