google-site-verification: google5a04406e090cac5e.html

How to Choose the Best WordPress Hosting

How to Choose the Best WordPress Hosting When choosing hosting for their WordPress websites, small biz owners often go with whoever is cheapest.

But, as in all things in life, you get what you pay for and they usually go on to regret the decision later.

Why? Because there are some very specific requirements that WordPress sites need in order to run efficiently and optimally.

The following is somewhat technical, but if you’re not a techno geek, that’s ok. You’ll get my point as you read this post.


It’s important to know that WordPress requires the most recent PHP version (your eyes are probably glazing over about now, but stay with me) to run optimally. And then there are the Linux servers and… But that’s too technical for this post — just know that not all hosting companies have the minimum requirements for WordPress.  The following quote will prove what I am saying…

It is recommended you use a robust platform comprised of the Linux
operating system, and either the Apache web-server or the NGINX web-server.
Almost any server that supports PHP and MySQL will work.  ~ .

You see what I mean. The above geek speak quote proves that sites have special requirements. And apparently they know what they are talking about..

But in all seriousness, you will be having a long term relationship with your hosting company — make sure it’s someone you are going to love. I do know from experience that it’s very important to get the hosting thing right in the beginning. It’s not easy to change hosting companies later.

What else should your hosting company provide to make both you and your visitors happy? Your hosting company must provide you with speed that allows your site to load quickly. There are a few hosting companies I’ve worked with recently who could not provide the speed that you come to expect with a WordPress site. I know my clients’ sites will load frustratingly slow forever — and maybe even get worse over time.

You might be surprised to learn that one of the ones I am referring to is actually one of the Big 3 hosting companies. I have come to believe that they are failing by success (my humble opinion of course).

When you have just seconds to capture someone’s attention on the internet, you don’t want those seconds to go to waste while your site loads… and loads… and loads. Your visitor/potential client/customer will click away and probably never return.

So price is definitely not the most important factor. Here are some other very important factors to consider:

  1. Is their control panel easy to use?
  2. Can you upload your files easily?
  3. Are they big enough for your needs?  (Look for data space, bandwidth and file size limitations.)
  4. Do they have the tools, features and functions you need?
  5. Are they well reviewed? Do they have a reputation for good customer service?
  6. Are they reliable?
  7. Are they secure?

I recommend Bluehost because they can fulfill the requirements that WordPress needs to run optimally, they’ve got all of the features above and some, and their customer support is second to none.  At just $6.95 $5.95 per month, what else could you need?

You can check out what Bluehost has to offer you by clicking this link:  BLUEHOST

Links Disclaimer: Links mentioned within this post are my affiliate links and I may be compensated for recommending this product. However, I will never recommend anything that I don’t personally believe in.

Open ID and API’s. What Are They And How Do They Work?

This is a guest post by Trevor Tye of

APIs and OpenID: What are they?

In today’s wonderful computing world you have a number of really popular companies (such as Twitter, Google and Facebook to name a few), and they have a huge user base. To allow these users access to your web services you can use something called an API or Application Programming interface.

An API allows a programmer to integrate a product or service into their particular product or service (such as a WordPress blog). An example would be having a Gmail account and creating or accessing your WordPress account. This is made possible by their APIs (which is why you see buttons like “Connect with Facebook” or “login with your Gmail Account”).


Plugins such as the WordPress Open ID plugin allows users to login to their local WordPress account using an OpenID. This also allows the enabling of commenters to leave authenticated comments using OpenID. The plugin also includes an OpenID provider, enabling users to login to OpenID-enabled sites using their own personal WordPress account. XRDS-Simple is required for the OpenID Provider and some features of the OpenID Consumer.

Since the focus of most OpenID providers (such as Google, Yahoo and AOL) is in identity management, they can be more thorough about protecting your online identity. Most website operators are less likely to be as dedicated to protecting your identity as the OpenID providers, whose focus is on securely hosting user identities.

A good API that most people should have integrated into their website is Open ID.  OpenID is a safe, faster, and easier way to log in to web sites.  Check here to set up an account: You will then be able to use an account you already have (so long as that account uses OpenID) to login and join your site or web community without having to fill out an additional sign up form.

OpenID is very useful when setting up a website with a CMS like WordPress as well.  The web developer that sets up such a site can then allow you to use an open ID login to access the site.

What are some benefits of using OpenID?

Most websites ask for an extended, repetitive amount of information in order to use their application. OpenID allows you to sign in to websites with a single click. Basic profile information (such as your name, birth date etc) can be used to pre-populate registration forms, so you spend more time engaging and less time filling out annoying registration pages.

Allowing the user to use Open ID will help reduce frustration and keep the user to a minimum number of multiple usernames and passwords which they may find difficult to remember. Since password recovery process is tedious the user will be more inclined to use the site that makes it easiest for them to use. However using the same password at each of your favorite websites poses a security risk. With OpenID, you can use a single, existing account (from providers like Google, Yahoo, AOL or your own blog) to sign in to thousands of websites without ever needing to create another username and password. This makes OpenID is the safer and easier method to joining new sites.

OpenID is a decentralized standard, meaning it is not controlled by any one website or service provider. You control how much personal information you choose to share with websites that accept OpenID. Multiple OpenIDs can be used for different websites or purposes. If your email (Google, Yahoo, AOL), photo stream (Flickr) or blog (Blogger, WordPress, LiveJournal) serves as your primary online presence, OpenID allows you to have a portable identity across the web.

Many web users deploy the same password across multiple websites. And since traditional passwords are not centrally administered, if a security compromise occurs at any website you use, a hacker could gain access to your password across multiple sites. OpenID is more secure because passwords are never shared with any websites, and if a compromise does occur, you can simply change the password for your OpenID, thus immediately preventing a hacker from gaining access to your accounts at any websites you visit.

Use of APIs to share content


The practice of publishing APIs has allowed web communities to create an open architecture for sharing content and data between communities and applications. In this way, content that is created in one place can be dynamically posted and updated in multiple locations on the web.

  1. Photos can be shared from sites like Flickr and Photobucket to social network sites like Facebook and MySpace.
  2. Content can be embedded, e.g. embedding a presentation from SlideShare on a LinkedIn profile.
  3. Content can be dynamically posted. Sharing live comments made on Twitter with a Facebook account, for example, is enabled by their APIs

If you have any questions or comments about APIs or OpenID,  please tweet them to me @trevortye on Twitter or email me here

More tips for Writing Powerful Headlines

sausage shocker!

Shocking headlines

Learning about copywriting has been a  passion of mine since attending Lorrie Morgan Ferrero’s “She Factor Copywriting Bootcamp”. Here’s what I’ve found:

Write powerful headlines by asking yourself these 4 questions:

  1. What will your product help the customer/client with. In other words, what is the main BENEFIT (not feature!).
    You should be able to finish this sentence: My product helps the customer/client to… (start a biz, make way more money, or lose weight for example).
  2. How quickly can you help your customer/client accomplish their goal?
    Include the timeframe and any numbers to show the rate of completion.
  3. What results can the customer/client expect from reaching this goal?
    Include specifics, such as amount of money or number of pounds lost.
  4. Specify the number of tips, secrets, hints, or steps that you will give them to help in reaching their goal.
    For example:  Discover the 3 secrets to…  or Learn the 7 steps to…. or 6 special tips for….

Stay tuned for some more copywriting tips in upcoming blog posts.