Gary Vaynerchuk on Blogs

Quote right out of Gary Vaynerchuk’s book, Crush It

(page 59 about 1/2 way down the page).

Gary Vaynerchuk at Affiliate Summit West 2009 6

Gary Vaynerckuk

“Even if you already have an e-commerce website or your focus is B2B, you need to start a blog (though once you see how simple it is to do, you may ditch your website altogether.

Think of it this way: your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand.

It allows you to expand on your topic in ways that a static website simply can’t.

It allows you to expand on your topic in ways that a static website simply can’t. For example if you are a software company, your website will explain what products and services you provide, but on your audio podcast you can discuss your thoughts on current software trends, or you can interview company leaders who use your products and even some who don’t, to explore the topic more fully.

Giving people interested in software the opportunity to get to know you as a living, thinking, interesting human being who happens to know everything they want to know about software will make them that much more likely to want to do business with you.”

Isn’t it time you got yourself a blog?  Contact me today. We can have you “communicating the essence of your brand” in no time.  Click here to see my WordPress Website Design Package:WordPress Website Design Package

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