Search Engine Optimization
is a series of steps that you, the WordPress site owner, take to move your site up in the search results of the search engines. As I mentioned in Part 1, ideally you want to increase your rankings so that your site shows up on the first page of the search engine results.
What Steps Can You Take To Optimize Your (New) WordPress Website?
Know the search phrases and words that your prospects type into the search engines to find the products and services that you offer. This is imperative — not an option. If you missed the Free Keyword Research Tool and Tutorial from Part 1, you can GET IT HERE
Once you know them, use these words on your pages and in your content. There are entire books and online courses about how to find and use keywords. A little research will pay off nicely.
2. Good Content
Search engines look at the content on your website. They scan your content looking for keywords, keyword phrases and other relevant words and terms. Often people mistake the meaning of this and load their content with their keywords and phrases, even to the point of making their content nonsensical. But the search engines have very complicated algorithms to rate the quality of the content too. Search engines want to ensure that they are sending people to quality websites. not just those that are packed with the right keyword/keyword phrases.
Another element that search engines look at are the links to and from your website. They look at incoming links – links from other websites and blogs and they look at internal links – linking within your own site (from one page to another within your site).
a. Incoming Links
Quality content helps create incoming links. Here’s what Google says about building incoming links to your site:
Create unique and compelling content on your site and the web in general
- Make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
- Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
- Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.Source: Google | Webmaster Central Blog You can click this link for more information
Social networking, guest blogging, and article marketing can all have a profound effect on the number of incoming links. Build relationships online to motivate people to link to your website.
b. Internal Linking
Internal linking means that you have links from one page or article to another on your own site. Internal linking is perfect for situations where you have content that you want to draw attention to AND rank well in the search engines. Just create a link to it from other content or pages. For example, in my opening paragraph above you’ll see that Part 1 is a hyperlink to the first blog post in this series.
If you want have a sales page to a product or service and want it to rank really well in the search engines, then create a link to your sales page from your contact page, from your landing page, and any other pages that it makes sense to link to.
Keywords, Linking and Good Content are simple steps you can take to increase your ranking in the search engines. It’s not magic or difficult. Give them a try and come back to post your results here. We’d love to hear about your success.