google-site-verification: google5a04406e090cac5e.html

Tips For Creating Powerful Headlines

Men and a woman reading headlines posted in street-corner window of Brockton Enterprise newspaper office on Christmas Eve, Brockton, Mass. (LOC)

You have a mere 3 – 10 seconds to capture a prospect’s attention and the most powerful tool you have to capture and keep their attention is your headline (or title of your post, sales page, or article).

There are several keys to writing a compelling and selling headline. Here are a few tips to help you.

1.  Tap into Your Reader’s Emotions

According to psychologists, buying decisions are based on emotion. So get emotional! Create your headlines so they include a strong emotional benefit (to what you are selling), and you will have written a compelling headline.

Examples:

“You will get amazing results with just a few minutes effort each day”  (easy, simple, effortless).

“Men will flock to you once you lose those last few pounds. Here’s how”  (attractive, sexy, respected, proud)

“Are you ready to attract the man of your dreams?” (in control of destiny, attractive, hopeful)

“Buy this and you will never spend another Saturday night alone again”  (sense of belonging, in control of their own destiny, attractive)

“If this face cream doesn’t take 20 years off your face in just 7 days, I will refund your money immediately” (confident, pampered, safe, hopeful)

OK so these examples are a little over the top, but you get the gist. You have to tap into emotions to get a response from your viewer. If they do not ‘feel’ your message, they won’t take the next step which is to continue reading.

2. Make it Active

Use active language – language that shows movement and that commands attention.

For example,Conquer Your Cravings With This Simple Step”, is an active headline because ‘conquer’ is an active and emotionally powerful word.  Readers get the benefit of feeling powerful and in control, and it commands action.

3. Let Your Reader Know They’re Important

‘YOU’ is a powerful word. Make your readers feel as though your are speaking directly to them. They want to know that you are interested in helping them solve their problems or issues, and/or that you can help them achieve their desires.

Use “You” in your headline.  People want to know what’s in it for them. For example, the difference between “Stop Your Cravings” and “Conquer Your Cravings” is night and day. Conquer suggests that you will never be bothered by your problem again. It is conquered, once and for all. It’s a powerful, action-oriented word, and it creates a compelling reason to continue reading (and make the purchase).

  • Make a promise –   You will get amazing results
  • Make it newsworthy –   Buy this and you will never spend another Saturday night alone again
  • Ask a question –   Are you ready to attract the man of your dreams?

Do you have a formula that has worked really well for you? Tell us what you did by leaving a comment below.

8 Tips for Writing Content That People Actually Read

A Pen and Notebook For Writing a Marketing MessageAs a small business owner it can be very difficult to get found, never-mind be heard, on the internet. The competition is extreme and we are just one of many. Without something to set us apart, we just blend into the background. Is there a way to get an edge?

Our written content can be what saves us from mediocrity, IF we know where to start.

First, what do I mean by ‘content’?

Basically content includes written posts, pictures or images, and video, but it can also include anything that’s particular to your business, such as product descriptions.

Sales copy, or just “copy”, can also be considered, but it is much more finely tuned content than what I am discussing here.  (Sales copy is written advertising).

In general, making your content top notch is the very best marketing tool you have, because nothing attracts potential customers like useful, educational, and shareable content.

But how? How do people get the ideas that cause their posts or videos to go viral? Are they just better marketers than you? Better at business? More creative? Nicer people?

The answer is, no. They aren’t any of those. But I guarantee that they have spent lots of time learning how to write good posts, create interesting video, and use interesting images.

The following tips will help you to think about and see your writing in a different light:

  1. Bring your personality and voice to the paper. Show your audience your enthusiasm and passion for the product or services you offer. When your audience detects that you really are passionate about what you do or have to offer, they will be more interested as well.
    .
    Ensure that your voice is coming through the written word. Use your tone, your voice and your style. Eventually your audience will become accustomed to “you” and come to expect nothing less. When they return to your site, this is what they will be looking for. Personalize each written piece so that it is your own, and can be easily identified as such.
    ,
  2. Always give. I don’t know about you, but I love it when I am in the cosmetics department and am given a sample of something and told what it is and how it works. I walk away feeling just that much more informed, not to mention impressed at their generosity.
    .
    It’s even more important online because you can’t be there to hand out the sample. Your writing has to be that sample. Make it educational and informative. Help that person so they can make an informed decision about hiring your or buying your products. If they leave your site not knowing anything more about you and your product/service than they had before they visited, they probably won’t be back.
    .
  3. Stay relevant. Are visitors going to get the information they came for about your business, or will they find something unrelated?
    .
    For example, if you are a Virtual Assistant and you are writing posts about your cute little pets, it’s not relevant to your business. People are busy and are looking for answers. Only include interesting, cutting edge, helpful, and/or newsworthy content that is relevant to the type of business you are in. If your content is all that, you can be sure they’ll be back for more.
    .
  4. Is there an element of surprise? Or something unexpected? I’m not sure what that would be in your business, but I’m sure there is something you could do that would leave your viewers thinking great things about you and your business, products or services. Give them something to talk about.
    .
  5. This next step is especially important for sales. Whenever possible, show your visitors what you want to say rather than tell them. Your content will be more powerful to your audience when you can show them testimonials or customer feedback rather than just you telling them how much your market loves your stuff. Anyone can say that, but the ones who can back it up will come out on top.
    .
    The internet can be a scary place for many people. They have no idea who you are or if you are honest. Let them know that others have tried your product or service and that they recommend them (social proof).

    .
  6. Edit your content to ensure it is clear and simple to follow. The easiest way to do this is to write the way you speak (conversational tone). You will come across as more approachable, friendly, and trustworthy if your audience feels like they are having a conversation with you.
    .
  7. Avoid using technical language or jargon that most people would not understand. If you have to use a word that your audience probably won’t understand, then it is completely OK to define it for them.
    .
  8. Get your content looking the best it can be. Spell-check and proof-read before publishing. Don’t present your website with a bunch of grammatical errors and misspelled words. Take a little extra time to check it before publishing it. Leave lots of white space so they can take a breather between paragraphs. Highlight words that are especially important (this is also awesome for SEO if that word is one of your business’s keywords). You’ll look more professional and capable of running a successful business. 

What did I miss? What is your writing ritual?

 

 

 

 

 

 

 

 

 

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

1.  Use your keywords in the title of your post

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).

2. Write WordPress blog posts that matter

First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.

3.  Write your headlines so they include your keywords

WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option).  Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).

4.  Write your headlines so they include a benefit.

It’s from copywriting 101. Include a benefit in your headline wherever possible.  Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money?  Spell it out in the headline.

5. Use keywords throughout the post

And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.

6. Break up your writing with subheadings (paragraph subtitles).

SEO writing includes a technique where you break your content up with subheadings.  The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice.  They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.

Have you taken the necessary time to do your keyword research?

Keyword Research Using Wordtracker’s Free Tool

One of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.

For maximum results, create a traffic and SEO strategy.  Outline your plan and your goals and then take the necessary action, but begin with keyword research.

Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.

Enjoy,
Kathleen

 

 

More tips for Writing Powerful Headlines

sausage shocker!

Shocking headlines

Learning about copywriting has been a  passion of mine since attending Lorrie Morgan Ferrero’s “She Factor Copywriting Bootcamp”. Here’s what I’ve found:

Write powerful headlines by asking yourself these 4 questions:

  1. What will your product help the customer/client with. In other words, what is the main BENEFIT (not feature!).
    You should be able to finish this sentence: My product helps the customer/client to… (start a biz, make way more money, or lose weight for example).
  2. How quickly can you help your customer/client accomplish their goal?
    Include the timeframe and any numbers to show the rate of completion.
  3. What results can the customer/client expect from reaching this goal?
    Include specifics, such as amount of money or number of pounds lost.
  4. Specify the number of tips, secrets, hints, or steps that you will give them to help in reaching their goal.
    For example:  Discover the 3 secrets to…  or Learn the 7 steps to…. or 6 special tips for….

Stay tuned for some more copywriting tips in upcoming blog posts.