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Why WordPress: The Top 9 Reasons

Make Your Business Building Efforts That Much Easier With a WordPress Website

How? Well first and foremost, WordPress sites are great looking, easy-to-navigate, and super optimized for the search engines. After that,

  • WordPress helps to build your business quickly and easily. With WordPress, you will start getting traffic immediately after clicking the “publish” button. Why? Because the search engines love WordPress. Click on ‘Publish’ and the search engine bots go into action. Your content will be crawled and available on the market shortly thereafter.
  • WordPress causes every post, new page, and any new content in general, alert the search engines that you’ve posted it. With them crawling your site regularly, you get higher page rankings, and therefore more traffic.
  • WordPress is a super simple time saver–easy to move around in and get stuff done quickly. It’s extremely user friendly. You don’t have to be a computer expert to use it. You can create content rather than mess around with your server settings. Most people find it pretty easy to work in after they’ve had a chance to play around in the dashboard.
  • WordPress is free, regardless of whether you are running a personal website or a business site, and saves you tons of money. And you get the same, no, even better exposure on the internet for a fraction of the cost of a website. All you need is a domain name and hosting.
  • WordPress is used by some of the largest companies in the world. If they trust this platform with their multi-million dollar businesses, surely you can.
  • WordPress content is delivered via an RSS feed, simply and easily.  As an example of all the great plugins, the Feedburner plugin is an aggregate for all RSS readers–no matter which reader someone is using, Feedburner can manage that reader.
  • WordPress is open source, meaning that there are people out there who are constantly tweaking its performance, features, and any vulnerabilities. You will always have the latest version available to you, and for free of course. Up-to-date software is secure and stable software.
  • WordPress is a very secure platform to build your site on. Any WordPress security issues are usually related to not updating to the newest versio of WordPress, or to using passwords that are easy to guess and therefore, not secure. If you keep your site up to date, there won’t be any issues with security.
  • WordPress allows you to create user accounts that have different levels of privileges, making it easy for those who need a site with multiple authors. Have you been looking for a platform for your group blogging aspirations?

Contact me today to get yourself online with a WordPress site. Click here to check out my WordPress packages

Quick Tips For Getting Website Traffic Fast!

Traffic Tips for WordPress

arrow found the targetOne of the most important keys to success in your internet business is getting traffic to your WordPress site. Although the ideal is to get very targeted traffic, it remains that the more visitors you have, the more likely you are to make sales (and profits).

Highly targeted traffic is usually the result of having a clearly defined niche and clearly defined keywords that would attract your target market.  Take the time to do your keyword research — it will be worth it after you see your traffic start to increase.  Here is an excellent post about keywords and keyword research: Click here to read about keyword research

WordPress Traffic Tip #1  Make sure you’re using your keywords.

Spend some time optimizing your content by adding your keywords as close to the beginning of each post as possible.  Use bolding and italics on especially important words and make sure you use your categories and tags features as well.

Use one of the excellent WordPress SEO plugins (Headspace2 and All in One SEO are the best as of this date) and either set it up yourself if you are comfortable doing this, or hire an SEO specialist to set it up for you.

WordPress Traffic Tip #2  Add lots of fresh content to your site .

Three times per week is ideal as it is essential for attracting traffic and getting a good search engine ranking.  Each time you post fresh content, the search engine spiders come to crawl your site to look for the new information. Give visitors and search engines a reason to visit and index your site.

Make a commitment to yourself and your visitors to provide plenty of optimized content and your traffic will soar (and remember that you can post date your content)  See my Youtube video on how to post date content.    Click here to see the video

WordPress Traffic Tip #3 Be Social!

Internet marketing is about building a community.  Gone are the days when you could create those cheesy, in-your-face sales letters and sell your products. People have become much more descriminating and will click away from impersonal and heavy handed marketing.

Sites like Facebook, Youtube, and Twitter are powerful tools for generating links and traffic to your site – create profiles on them and post comments, add links to your site, and thoughts to generate conversation.

Get involved – have fun. Be fun, but professional. Look for forums that cater to your industry and begin participating.  Speak to and connect with your highly targeted audience.

Profit with Your Niche Blog (site)

Having an online presence is vital for any enterprise you engage in order to connect with the widest variety of people.  There isn’t a bigger forum than the Internet. If you want to show off your expertise and also make a little money doing it, a niche blog is a great place to start.

What is a Niche Blog (or site)?

16 Augmented Reality Business ModelsA niche blog is a chronological ordered series of posts with information and/or products for your niche or target market. It’s purpose is to get traffic so you can eventually make money either as an affiliate, with Google Adsense, writing and selling e-books and/or selling advertising.

How to Attract Traffic to your Site

  • Have updated and fresh content for those who visit your blog
  • Market your site to attract traffic
  • Use any and all of the tools on the net that are at your disposal

(For a more indepth article about specific tools to attract traffic, click here to read this article )
For tips on optimizing your posts for the search engines, sign up here for my Free Simple SEO for WordPress 6-part Tutorial


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How to Start

Before you start posting, decide who your audience, theme, and niche will be.  It is said that if you sell to everyone, you sell to no one. You need to narrow your niche to the slimmest possible group.  A jack-of-all-trades blog doesn’t do well — you need to be focused toward a particular niche (group of people).

(For a more indepth article about niche markets, click here to read this article)

If you are interested in crafts, let this be your niche. You could create posts that discuss how to craft, what to craft, how to make crafting profitable, and so on. After deciding on a subject and who the people are that would be interested in your content, you can begin to write (great content) about it.

How Can You Make Money?

To make money with your blog, you need to have a lot of traffic. To get traffic, you will have to market your site and get it known out there on the internet.  There are many ways of doing this, and it takes time and patience.

Money comes only after you have built a strong readership by offering interesting posts to people who are interested in reading them. You’ve probably heard it before, but this cannot be said enough: Content is king!  Give lots of free information.  Give hints and tips to help others when they are stuck. Offer free tutorials.  Do whatever you need to do to get people to come to your site and then return over and over for your latest content.

Although Google Ads aren’t recommended for a personal business site,  if you intend to run your blog as a niche site, then you can add some or all of the following programs and/or products:

  • Google AdSense
  • Selling Advertising
  • Affiliate Marketing
  • EBook Marketing

The simplest to set up and use is Google AdSense. These are targeted advertisements (targeted based on keywords that your niche would be using) to create revenue for your blog. You are paid if someone clicks on the complimentary ad that Google has placed on your site.

You can also become an affiliate for products and/or services sold by others. Most businesses on the internet have some sort of affiliate program that you can join. You are paid if someone clicks on your affiliate link (on your site) and they purchase the package, program or service you are an affiliate for.

The best possible case for being an affiliate is when you have tried the product or service yourself and would recommend it to your niche. You can lose credibility quickly by recommending shoddy products or services, so be careful in your affiliations.

E-books are downloadable electronic books that you can create yourself and sell on your website. You can turn your expertise into written work that your niche is willing to pay for.  E-books should contain your best possible content, as there are millions of people writing ebooks, often substandard. Don’t be tempted into thinking that you can ask money for badly written or uninteresting content. It must be information that is new and helpful to your customers.

So that is a summary of several ways you can make money with a niche blog.

Do you have any tips on attracting traffic to your niche site?

If you are looking to have a niche site built, are new to online business, or you want to move your existing site to WordPress, contact me. I’d love to help you get your business rolling. Call me today toll free at 800.921.4812

I am known for:

1. overdelivering on my promise to you
2. for being able to take complex ideas and making them easy to understand
3. I can put together a pretty snappy looking site too


The 9 Best Traffic Building Ideas

Having a blog to consistently add content to is an absolute necessity for creating an online presence for business

Often people new to blogging aren’t prepared for the effort that goes into creating a successful blog. With the millions of blogs out there, it is actually very difficult to get found online.  You’ve got to post content that makes people want come back to your site time after time. Building a blog does not guarantee an audience — it’s your content, and the little tweaks you do to it that will guarantee your success.

Here are 9 simple ways to bring in the traffic to your blog:

  • Content – a sure way to lose your readers is to not update with new content. No one wants to visit a site and find the same content day after day.

WordPress Tip: Whenever you find yourself in the midst of a very creative spell, write as many blog posts as you can.  You can then post-date them to go out every 2 or 3 days until you run out of posts.  Click here to see my Youtube video that shows you how to do this.

  • Use Articles to Market Your Site and Business – You’ve (hopefully) chosen your niche because it is something that interests you, and you probably know a lot about the topic. When you write blog posts, think of ways to re-purpose your content so they can be submitted to article directories such as http://ezinearticles.com .  Be sure to use the resource box to talk about your site and add a link to your site.
  • Social Networking – There are many sites you can join to network with others.  There are the Biggies, Facebook, Twitter, Google +, and LinkedIn, but there are others. Popularity waxes and wanes so they change often.  Do some research to see where you belong.
  • Word of Mouth – Spread the word about your business. Tell everyone including friends, family and strangers alike.  Make sure your website address is on your business cards, and hand them out freely.
  • RSS Feeds – RSS stands for “Really Simple Syndication” and it is exactly that. You set up an account with Feedburner so that people can subscribe to your blog posts and updates.  They receive them through their RSS reader,  and he service offers to send them out by email as well.  The best part is that you don’t have to do a thing — it is all professionally managed by Feedburner.

WordPress Tip: There is a plugin you can easiily install on your WordPress site that connects to Feedburner where everything is managed for you.

  • Forums – start by marketing yourself.  Join business forums, work-at-home forums, and any others that might be interested in you and what you have to say, to meet new people and share ideas. You are allowed a “signature” that contains pertinent information about you, including a link to your site.
  • Read others’ blog posts – And comment on their posts. This shows others you are not just out to advertise your site, but that you are trying to become part of a community.  Most WordPress sites will show your website address in your comment.
  • SEO (Search Engine Optimization) – Use relevant keywords and good placement of them in your content. Learn about keywords and other very simple steps you can take to optimize your posts for good Google ranking, as well as making it easy for your audience/clients to find you

WordPress Tip: WordPress sites are naturally optimized for the search engines. All other steps you take are bonuses.

  • Social Bookmarking – submit posts to some social bookmarking sites.  Members of these sites will be able to track you back to your blog. They really are wonderful for exposure.

WordPress Tip: There are plugins for WordPress that are so simple to install, that allow visitors to your site to submit your posts to the bookmarking sites as well.

Each point has a common theme, and that is that you have to get the word out about your blog by first creating attractive content and secondly, using all means available to get it into the hands of your ideal market.  Using any (but preferably all) of these ideas will start the traffic moving in your direction. It takes a bit of time and tweaking, but you can get a loyal following and a great readership.

What tips and tricks have you used to build the loyal following you have to your blog posts? Leave a comment below. 

If you are new to online business, or you want to move your existing site to WordPress, contact me. I’d love to help you get your business rolling. Contact me using the form below. It goes directly to my personal email address. 

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WordPress tip: How to prevent viewers from commenting on static pages

Backing up your WordPress Site

On crashing WordPress sites and other not-so-nice business mistakes

Not quite a year ago, I crashed my WordPress site and lost all of my content.  I was creating a course and using one of my parked domains to show the steps to building a WordPress site. Unbeknownst to me, a parked domain points directly to your main domain, so whatever you do on a parked, you are also doing to your main domain.

Long story short, I called my hosting company to see if they could recover my site for me, but was told that my site had long ago become too large for the automatic backup service (up to 2 gig) and there was no backup available.

So what have I learned about hosting that could help you in the future?

  1. That once your account (not just your site) gets bigger than 2 gig, it will no longer be automatically backed up.
  2. That you do not get any warning that lets you know you are close or have exceeded the 2 gig limit.  But you can go into your C-Panel (the back end of your hosting) and check the file space and usage anytime to see how close you are to the 2 gig point.
  3. You can backup your site yourself and I highly recommend that you do this.
  4. Bluehost has wonderful tutorials that will walk you through this process.  Go to tutorials.bluehost.com for the best info available.
  5. That PARKED domains are redirected to your main domain.  What you do to a parked domain, you will be doing to your main domain.  (Remember I installed WordPress on a domain I wasn’t using? It was a parked domain.)
  6. I highly recommend that you learn all you can about your hosting package.  Bluehost offers C-Panel which is a user friendly, highly intuitive program allowing end users (you) to manage your hosting/sites/account yourself. Read up on all that you can get your hands on from your Hosting company.
  7. Wherever possible, use other sites to upload content to. For example, did you know that you can create the coolest sales page in Twitwall (thank you Lauren McMullen for this tip)?  And you can host your videos on YouTube and so on.  Get really creative and monitor the size of your account frequently.
  8. If you don’t use a file anymore, take it out of your directory.

You can read the complete story by clicking this link, but in the meantime, schedule a weekly manual backup of your WordPress site. Go to your hosting company and find the information you need to do this yourself.  It’s not difficult to do, but playing around in the back end of your hosting can be intimidating. Good hosting companies will have videos or some way of instucting you on how to do this.

Contact me today to get yourself online with a WordPress site. Click here to check out my WordPress packages

WordPress and Feedburner: A Great Match

FeedBurner Flame (© FeedBurner, Inc.)How does Feedburner help you get your blog posts out there and in the hands of interested people?

Here are some suggestions:

Publicize

Headline Animator: Create and customize an animated banner that cycles through your feed’s five most recent items. It’s an easy way to promote your content anywhere you can place a snippet of HTML.

BuzzBoost: Do you maintain more than one blog, site, or podcast? BuzzBoost helps you cross-promote your content by repurposing your feed as go-anywhere HTML.

Optimize

Enhance and extend your feed with FeedBurner’s array of services.

FeedFlare™

Build “interactivity” into the content you create, making it simple for subscribers to tag, email or share their content with others.
Give your subscribers easy ways to email, tag, share, and act on the content you publish by including as many or few of the services listed below. FeedFlare places a simple footer at the bottom of each content item, helping you to distribute, inform and create a community around your content.

SmartFeed

Reach the widest possible audience while publishing a single feed on your blog or site. Translates your feed on-the-fly into a format (RSS or Atom) compatible with your visitors’ feed reader application.

BuzzBoost

Have feed, will travel. BuzzBoost republishes your burned feed’s content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates.

Email Subscriptions

Give your biggest fans another way to keep up with your blog or podcast feed by placing an email subscription form on your site.

PingShot

Most web-based feed reading services will check for updates on their own time. Give ’em a push with PingShot.

Analyze

FeedBurner Stats is our analytics offering for blogs, Web sites podcasts and feeds of all kinds. The service is free with every FeedBurner feed and provides publishers with a comprehensive view of their audience.

Monetize

Earn revenue by displaying relevant text and image ads using AdSense for feeds.

Configure Ads

Activate Google AdSense for feeds and choose options that control how these ads display in your feed.

“Troubleshootize”

It’s true, some good feeds go bad. Learn how to diagnose and solve the most common problems FeedBurner encounters when working with your original feed. The best part? We also notify you about any issues we discover using our FeedMedic and PodMedic reporting services.

Oh Dear, What Kind of Trouble?

Troubleshootize contains general tips and a couple of quick-fixes to try with any malfunctioning feed. And yeah, we’re sticking with this tab title. For now.

Fouled-Up Feeds, and Quick Ways to Fix ‘Em

The most common problems that affect your FeedBurner feed are:

The trouble: Your FeedBurner feed isn’t up-to-date with your Original Feed.

The fix: Try pinging FeedBurner using our Ping page. This action tells FeedBurner to go check your feed for updates immediately.

The trouble: Invalid characters or XML markup in content items, often introduced by composing your posts in Microsoft Word
or embedding JavaScript code in a post.

The fix: Check your feeds for validity problems: Original Feed Validity, FeedBurner Feed Validity. See if any errors are reported,
Then, check out this help topic for removing unwanted characters from your posts if mysterious characters seem to be to blame.

The trouble: Connection timeouts between FeedBurner and the web server that hosts your original feed. If FeedBurner can’t
reach your Original Feed for any reason, we will report it as a FeedMedic item here on Troubleshootize.

The fix: Try a ping once your website service has been restored.

The trouble: For podcasters, the web server hosting your audio does not report the correct content MIME type for your
podcast files; FeedBurner doesn’t create podcast enclosures for these files.

The fix: Make sure your web server is configured to return “audio/mpeg” as a MIME type for your audio files (or whatever the
appropriate type for your podcast media may be). This confirmation may require some help from your hosting provider if you
do not manage your own web server.

The trouble: Your Original Feed is too doggone big! FeedBurner does not process feeds that are larger than 512K. Remember,
your feed is an update on your content — not an archive for it — and you should use your publishing tools’ controls to make sure
your feed doesn’t grow like kudzu possessed.

The fix: Follow this help topic to control feed file size with Blogger; other publishing tools have similar controls.

The Nuclear Option: “Resyncing” your feed:

As a last resort with a regular feed or a podcast, you can resync your feed. You should only resync if your feed is more than 1 hour out-of-date and pinging FeedBurner does not update it or your podcast files are not being turned into enclosures by our SmartCast service.