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Local Online Business Listings Stats

100 block of Atlantic Avenue (north side), Brooklyn Heights, New  YorkI was just checking out the Local Business Listings online, and I ran across these statistics.

85 % of the population has Internet access

50 % of the population uses the Internet when searching for local businesses

55 % of people who find a local business online end up recommending it to others

2 million users visit weblocal.ca every month

Close to two Canadians out of three wish to consult online reviews of past experiences with merchants left by other consumers

So what does this mean for business?

Online business listings are incredibly powerful, especially if you are a local business working with local shoppers/patrons.

Contact me for more information about the many local listings sites and ways you can utilize them to get found in your local area.

Creating Categories

You can create categories in two ways

1.  While writing a post or page, look over to the right of the editor and you will see the Tags and Categories sections.  You can create and select categories there.

2. Go to Dashboard –> then to Post –> Categories   A new window will open you can create your categories there as well.

3.  If you want to change your default Category, go to Settings (down the left side) –> Writing  and you will find a drop down menu where you can choose which category will be your default (especially good if you forget to select one).

Some blogging experts, Denise Wakeman for example, say that if you are using more than 6 or 7 categories, you are watering down your content.  This really does make sense.  Your business site should be laser focussed on your services or products.  Therefore, all of your content should be specifically about those products and services.

If you find that you need a lot more categories to list your content under, you may want to consider building another site.  (It’s easy too if you are being hosted by someone like Bluehost who allows you to have 5 complete websites hosted under your annual fee. )

Contact me for more information if you need it.

WordPress Tip: Embedding code into a post or page

Strategies For Better Blog Posts

What makes a blog post interesting?

  • What features does it have that make people read it?
  • What sets it apart from all the others?

With your target market or client base always in mind, you can do any of the following to make your blog postings stand out. As an added benefit, most of these strategies are SEO or Search Engine Optimization and make your postings more ‘magnetic’ to the Search Engines.

Bolding

  • Adding Bullets

√ Making checklists

Using Italics

Adding Interesting Images & Captions

~ BLINK some BLUE ~

Using Short Paragraphs.

Having Titles

& Sub Titles

Underlining : Pros and cons to this. Some people believe that only links should be underlined. I tend to agree, but you could try it anyway.

Indenting

Crossing Out

Color

Handwriting

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