1. Use your keywords in the title of your post
Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).
2. Write WordPress blog posts that matter
First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.
3. Write your headlines so they include your keywords
WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option). Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).
4. Write your headlines so they include a benefit.
It’s from copywriting 101. Include a benefit in your headline wherever possible. Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money? Spell it out in the headline.
5. Use keywords throughout the post
And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.
6. Break up your writing with subheadings (paragraph subtitles).
SEO writing includes a technique where you break your content up with subheadings. The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice. They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.
Have you taken the necessary time to do your keyword research?
Keyword Research Using Wordtracker’s Free Tool
One of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action, but begin with keyword research.
Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.