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6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

1.  Use your keywords in the title of your post

6 Simple Tips to Writing Search Engine Optimized WordPress Blog Posts

Keywords (actually keyword phrases) are the words you use in your business to attract your target market, audience, and/or niche. These are the carefully researched phrases and terms that you use in all of your writings so your content shows up in search results. Think of them as the words that your potential customers/clients are typing into the search field when searching for answers. It is particularly important to use keywords in the title of your post because the title of your post will also show as the title in the search results (there are ways to modify this, but that’s another post).

2. Write WordPress blog posts that matter

First and foremost, your content has to answer the questions that your target market (or niche) has. People search the internet for information and solutions to their problems. Provide answers to their problems and there is a high probability that even a random search will result in your post showing up in the search results.

3.  Write your headlines so they include your keywords

WordPress offers a very simple method for creating headings and subheadings. The option is in your WordPress editor and are called H1, H2, H3 etc (the dropdown menu is beside the “Paragraph” option).  Each heading is a different font size and, depending on your theme and/or your theme tweaking ability, they can also be from different font families. (I suggest only using H2 and smaller because the title of your pages and posts are already H1 and you won’t be competing with the post or page title).

4.  Write your headlines so they include a benefit.

It’s from copywriting 101. Include a benefit in your headline wherever possible.  Why would someone want to read your post (or even the next paragraph)? How will it benefit them? Does it save them time? Are there tips that can be read and then implemented quickly? Will reading the post save them money?  Spell it out in the headline.

5. Use keywords throughout the post

And use your keywords early in the post. The first sentence is optimal, but at the very least, use your keywords in the first paragraph. You don’t necessarily have to use the same word over and over (which could be detrimental to your SEO efforts) because synonyms will also be recognized by the search engines.

6. Break up your writing with subheadings (paragraph subtitles).

SEO writing includes a technique where you break your content up with subheadings.  The search engines bots look for anything “unusual” in your post. Subheadings are “unusual” and they cause the search engine bots to pause and take notice.  They also make your writing easier on the eyes of your audience by providing some white space where the eyes can rest.

Have you taken the necessary time to do your keyword research?

Keyword Research Using Wordtracker’s Free Tool

One of the most significant keys to success is getting website traffic.  The more visitors you have, the better your sales and profits.

For maximum results, create a traffic and SEO strategy.  Outline your plan and your goals and then take the necessary action, but begin with keyword research.

Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular.  Right? If not, here are several tools that are great for not only doing your keyword research, but for learning everything there is to know about keyword research.

Enjoy,
Kathleen

 

 

The Secret to Getting More Visitors To Your Site Part 1

The secret to getting more visitors to your site, part 1You’ve probably heard the term ‘SEO’ a lot

and you know you should do it, but wonder where to start.  This post will shed some light on what SEO means and why it’s important.

SEO is the shortened term for Search Engine Optimization.  As an online business and WordPress site owner, you need to know that SEO is what helps drive visitors to your website.  And without visitors…well you know.

Search engines have names like Google, Yahoo, and Bing. When you are searching for information on the internet, you type your phrases or keywords into the Google, Yahoo, or Bing search field. Once you press Enter, you receive a page with a list of results.

A search engine is a program that searches documents on the World Wide Web for a specific word or phrase.  Dictionary.com

You may have heard this term before too, because it is often referred to as “the first page of Google“.  It is called this because what you are seeing is, literally, the first page of results based on your keywords and keyword phrases.

And keep this in mind for later in this post: Do you ever go to the second, third, or fourth page to find what you’ve been searching for? More than likely, you scan the results and click on a few that look like they match your search terms (words and phrases). This is how 99% of the people on the internet search for solutions to their problems.

Although it can be difficult because everyone else is vying for top position too,

all businesses on the internet need to be doing all they can to get their site to come up higher in the search engine results. Ideally, your goal should be to be represented on the first page or two of the search engine results.

Next post:  The SEO steps you can easily take. 

In the meantime,  do a little keyword research so you can follow along. Click here for more information: 

FREE KEYWORD RESEARCH TOOL AND TUTORIAL

Enjoy

 

 

 

Quick Tips For Getting Website Traffic Fast!

Traffic Tips for WordPress

arrow found the targetOne of the most important keys to success in your internet business is getting traffic to your WordPress site. Although the ideal is to get very targeted traffic, it remains that the more visitors you have, the more likely you are to make sales (and profits).

Highly targeted traffic is usually the result of having a clearly defined niche and clearly defined keywords that would attract your target market.  Take the time to do your keyword research — it will be worth it after you see your traffic start to increase.  Here is an excellent post about keywords and keyword research: Click here to read about keyword research

WordPress Traffic Tip #1  Make sure you’re using your keywords.

Spend some time optimizing your content by adding your keywords as close to the beginning of each post as possible.  Use bolding and italics on especially important words and make sure you use your categories and tags features as well.

Use one of the excellent WordPress SEO plugins (Headspace2 and All in One SEO are the best as of this date) and either set it up yourself if you are comfortable doing this, or hire an SEO specialist to set it up for you.

WordPress Traffic Tip #2  Add lots of fresh content to your site .

Three times per week is ideal as it is essential for attracting traffic and getting a good search engine ranking.  Each time you post fresh content, the search engine spiders come to crawl your site to look for the new information. Give visitors and search engines a reason to visit and index your site.

Make a commitment to yourself and your visitors to provide plenty of optimized content and your traffic will soar (and remember that you can post date your content)  See my Youtube video on how to post date content.    Click here to see the video

WordPress Traffic Tip #3 Be Social!

Internet marketing is about building a community.  Gone are the days when you could create those cheesy, in-your-face sales letters and sell your products. People have become much more descriminating and will click away from impersonal and heavy handed marketing.

Sites like Facebook, Youtube, and Twitter are powerful tools for generating links and traffic to your site – create profiles on them and post comments, add links to your site, and thoughts to generate conversation.

Get involved – have fun. Be fun, but professional. Look for forums that cater to your industry and begin participating.  Speak to and connect with your highly targeted audience.