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Tips For Creating Powerful Headlines

Men and a woman reading headlines posted in street-corner window of Brockton Enterprise newspaper office on Christmas Eve, Brockton, Mass. (LOC)

You have a mere 3 – 10 seconds to capture a prospect’s attention and the most powerful tool you have to capture and keep their attention is your headline (or title of your post, sales page, or article).

There are several keys to writing a compelling and selling headline. Here are a few tips to help you.

1.  Tap into Your Reader’s Emotions

According to psychologists, buying decisions are based on emotion. So get emotional! Create your headlines so they include a strong emotional benefit (to what you are selling), and you will have written a compelling headline.

Examples:

“You will get amazing results with just a few minutes effort each day”  (easy, simple, effortless).

“Men will flock to you once you lose those last few pounds. Here’s how”  (attractive, sexy, respected, proud)

“Are you ready to attract the man of your dreams?” (in control of destiny, attractive, hopeful)

“Buy this and you will never spend another Saturday night alone again”  (sense of belonging, in control of their own destiny, attractive)

“If this face cream doesn’t take 20 years off your face in just 7 days, I will refund your money immediately” (confident, pampered, safe, hopeful)

OK so these examples are a little over the top, but you get the gist. You have to tap into emotions to get a response from your viewer. If they do not ‘feel’ your message, they won’t take the next step which is to continue reading.

2. Make it Active

Use active language – language that shows movement and that commands attention.

For example,Conquer Your Cravings With This Simple Step”, is an active headline because ‘conquer’ is an active and emotionally powerful word.  Readers get the benefit of feeling powerful and in control, and it commands action.

3. Let Your Reader Know They’re Important

‘YOU’ is a powerful word. Make your readers feel as though your are speaking directly to them. They want to know that you are interested in helping them solve their problems or issues, and/or that you can help them achieve their desires.

Use “You” in your headline.  People want to know what’s in it for them. For example, the difference between “Stop Your Cravings” and “Conquer Your Cravings” is night and day. Conquer suggests that you will never be bothered by your problem again. It is conquered, once and for all. It’s a powerful, action-oriented word, and it creates a compelling reason to continue reading (and make the purchase).

  • Make a promise –   You will get amazing results
  • Make it newsworthy –   Buy this and you will never spend another Saturday night alone again
  • Ask a question –   Are you ready to attract the man of your dreams?

Do you have a formula that has worked really well for you? Tell us what you did by leaving a comment below.

Marketing Your Business with Video Part 2

Marketing with Video

Everywhere you look online there is a new Tweet, article, YouTube video or blog post about marketing your business using video. You’ve probably seen or heard about it somewhere if you spend any amount of time networking online. The fact is that using video to market your business can bring incredible results.

Flip CameraAs some of you may know, I’ve created a series of (mainly) WordPress video tips and posted them on Youtube. You can see them by clicking here

Many of my videos have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!

People are being overloaded and overwhelmed with information on the internet, so you  need to be really creative to get attention. What better way to show your talent and creativity than on a video?

Missed the first video?

http://www.thesavvyva.com/promote-your-business-with-video-part-1/

7 Direct Benefits of Marketing Your Biz with Video

The more I see how video marketing is working for my clients and friends alike, the more I feel that I have to share this with you once again. Video marketing is an incredible opportunity for really boosting sales of your products and services.

Portable inexpensive iphone/android usability labEverywhere you look online, there is a Tweet, article, YouTube video or blog post about marketing your business using video. The fact is that using video to market your business can bring incredible results.

I’ve created a series of (mainly) WordPress tips and posted them on Youtube. Many have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!

But do the benefits outweigh the effort it takes to put your video online? One word will sum this up: Yes! As I mentioned in the previous paragraph, I have made money as a direct result of creating videos and uploading them to YouTube.

 7 Direct Benefits of Marketing Your Biz with Video

  •  Personal Connection

This is so important for internet businesses–the personal connection with your market is a huge selling factor. With video your audience can really get to know you, fulfilling the “know, like, and trust” factor that is so important online. They can see (or hear if you aren’t creating a talking head video) that you are a real, live person and they start to build an ongoing relationship with you. They will feel that they actually know you.

  • Social proof 

There’s an old proverb: “Believe nothing of what you hear, and only half of what you see” and this is especially true on the internet. It’s easy to be a fake and/or a fraud online. People are (and rightly so) skeptical about claims they read online. But video puts a face to your words and makes you more believable and trustworthy.

  •  Traffic to your Site

  1. YouTube has more than 1 billion users
  2. Every day people watch hundreds of millions of hours on YouTube and generate billions of views
  3. The number of hours people are watching on YouTube each month is up 50% year over year
  4. 300 hours of video are uploaded to YouTube every minute
  5. 60% of a creator’s views comes from outside their home country
  6. YouTube is localized in 75 countries and available in 61 languages
  7. Half of YouTube views are on mobile devices
  8. Mobile revenue on YouTube is up over 100% y/y

That’s a lot of potential traffic you’re missing out on if you’re not marketing yourself with video. It’s free and easy to add your video to the growing number of video submission sites online.

  • Emotional Influence

You can create videos that will emotionally influence your market. Imagine the power of combining audio with powerful video cues to create a message. They are much more compelling than what you can create with just text alone.

  • Portability (and viral-ability)

Even more so than articles and ebooks — video is portable. Smartphones, iPads, laptops, and all kinds of other devices allow video to be seen on the go. You can allow people to easily download your videos so they can be viewed over and over again.

  • Demonstrations

Reviews, case studies and examples are great ways to sell products and services. This is why infomercials make millions of dollars – they use these very tactics to sell their products. But there’s no need to be as annoying as the Sham-Wow guy to make money with video; you just need to create videos that show and tell your potential customers why you and/or your product will be helpful to them.

  •  Engagement

There are many reports online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly convey your message AND a call to action that engages your audience.

Overall, video is an effective marketing strategy that is only growing in popularity. Since video is here to stay, isn’t it time to check out the options and see how quick and easy video marketing can be?

Have you used video to market? What software do you use? Leave a comment below.

8 Tips for Writing Content That People Actually Read

A Pen and Notebook For Writing a Marketing MessageAs a small business owner it can be very difficult to get found, never-mind be heard, on the internet. The competition is extreme and we are just one of many. Without something to set us apart, we just blend into the background. Is there a way to get an edge?

Our written content can be what saves us from mediocrity, IF we know where to start.

First, what do I mean by ‘content’?

Basically content includes written posts, pictures or images, and video, but it can also include anything that’s particular to your business, such as product descriptions.

Sales copy, or just “copy”, can also be considered, but it is much more finely tuned content than what I am discussing here.  (Sales copy is written advertising).

In general, making your content top notch is the very best marketing tool you have, because nothing attracts potential customers like useful, educational, and shareable content.

But how? How do people get the ideas that cause their posts or videos to go viral? Are they just better marketers than you? Better at business? More creative? Nicer people?

The answer is, no. They aren’t any of those. But I guarantee that they have spent lots of time learning how to write good posts, create interesting video, and use interesting images.

The following tips will help you to think about and see your writing in a different light:

  1. Bring your personality and voice to the paper. Show your audience your enthusiasm and passion for the product or services you offer. When your audience detects that you really are passionate about what you do or have to offer, they will be more interested as well.
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    Ensure that your voice is coming through the written word. Use your tone, your voice and your style. Eventually your audience will become accustomed to “you” and come to expect nothing less. When they return to your site, this is what they will be looking for. Personalize each written piece so that it is your own, and can be easily identified as such.
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  2. Always give. I don’t know about you, but I love it when I am in the cosmetics department and am given a sample of something and told what it is and how it works. I walk away feeling just that much more informed, not to mention impressed at their generosity.
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    It’s even more important online because you can’t be there to hand out the sample. Your writing has to be that sample. Make it educational and informative. Help that person so they can make an informed decision about hiring your or buying your products. If they leave your site not knowing anything more about you and your product/service than they had before they visited, they probably won’t be back.
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  3. Stay relevant. Are visitors going to get the information they came for about your business, or will they find something unrelated?
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    For example, if you are a Virtual Assistant and you are writing posts about your cute little pets, it’s not relevant to your business. People are busy and are looking for answers. Only include interesting, cutting edge, helpful, and/or newsworthy content that is relevant to the type of business you are in. If your content is all that, you can be sure they’ll be back for more.
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  4. Is there an element of surprise? Or something unexpected? I’m not sure what that would be in your business, but I’m sure there is something you could do that would leave your viewers thinking great things about you and your business, products or services. Give them something to talk about.
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  5. This next step is especially important for sales. Whenever possible, show your visitors what you want to say rather than tell them. Your content will be more powerful to your audience when you can show them testimonials or customer feedback rather than just you telling them how much your market loves your stuff. Anyone can say that, but the ones who can back it up will come out on top.
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    The internet can be a scary place for many people. They have no idea who you are or if you are honest. Let them know that others have tried your product or service and that they recommend them (social proof).

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  6. Edit your content to ensure it is clear and simple to follow. The easiest way to do this is to write the way you speak (conversational tone). You will come across as more approachable, friendly, and trustworthy if your audience feels like they are having a conversation with you.
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  7. Avoid using technical language or jargon that most people would not understand. If you have to use a word that your audience probably won’t understand, then it is completely OK to define it for them.
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  8. Get your content looking the best it can be. Spell-check and proof-read before publishing. Don’t present your website with a bunch of grammatical errors and misspelled words. Take a little extra time to check it before publishing it. Leave lots of white space so they can take a breather between paragraphs. Highlight words that are especially important (this is also awesome for SEO if that word is one of your business’s keywords). You’ll look more professional and capable of running a successful business. 

What did I miss? What is your writing ritual?

 

 

 

 

 

 

 

 

 

WordPress Is Affordable On Virtually Any Business Budget

This is a guest post by Sophia Zollmann

When I started my business last October, I was literally running on a shoestring budget. I had been working as a part-time freelance transcriptionist up to that point and had minimal income at that time. Credit cards and loans were not an option.

As a new business owner, I knew I needed a website. It is imperative to have a website to be successful in today’s business world. Fortunately, there is WordPress. It is affordable and easy to use for creating a website. It allowed me to get online quickly without much monetary investment. After registering my domain name and purchasing hosting, I was on my way.

My WordPress website allowed people to see me and my business. They could get to know me and learn of my expertise in my field. After a few months of marketing myself and my site on Twitter and Facebook, I was bringing in new clients and income regularly. By February of this year, I was able to expand my business to include a team of VAs to offer more services to more people. By May, I was asked to be the Certified VA Team for Ladies Who Launch.

Without WordPress, I would not be where I am today. In less than a year, I have quadrupled my client base and income. If WordPress was not affordable, I don’t know how I would have created my website to build my business. If you are starting a business or need an affordable way to get your business online, I highly recommend WordPress. It is affordable and easy to use to get you going. Take time today to check it out for yourself.

Sophie Zollmann of SophieZo Virtually There For You is a Virtual Assistant committed to working with online entrepreneurs to increase their productivity and income potential. She provides virtual assistance in blog/email/social media management, 1ShoppingCart set up & maintenance, contact management, newsletter/ezine management, internet marketing, event planning, Real Estate support, schedule management, proofreading, article submission, social bookmarking, dictation/transcription and much more. Find out more at http://sophiezo.com