It has everything to do with the service provider you choose to manage your lists for you.
Choosing an email service provider is an important decision. It is the backbone of your online business and you’ll want to choose wisely.
I checked out both MailChimp and Constant Contact and was well on my way to setting up my accounts and messages when I realized that I had no way of creating a series of messages. Since I like to offer free mini-courses via autoresponder, I quickly realized that neither of these services met my needs. I got my money back (for the Constant Contact; MailChimp is free) and moved on.
Which Autoresponder service have I finally chosen?
Aweber — and this is why:
1. Create Not Just One List, but Multiple Lists Based on Your Subscribers
What a novel idea! This little secret is one of the best inventions out there! Now you can stop annoying your subscribers (and risk having them unsubscribe) by sending out content they are not interested in. With multiple lists, you can send only the content your subscribers signed up to receive.
How? Aweber allows you to send out email to your lists separately by segmenting your subscribers based on what they opted in to receive from you.
AND you can create optin forms that automatically places each subscriber on a particular list. You will then have the choice to communicate with the lists individually, or all at once.
2. Automatically Broadcast Your Latest Blog Posts?
This is my favorite! It’s an INCREDIBLE BUSINESS AND LIST BUILDING FEATURE that other companies do not offer. With Aweber you can send your latest posts directly, and automatically, to your subscribers.
.I’m sure you can imagine how this would help you stay in touch with, add value to, and build a relationship with your list.
3. But Do They Deliver?
It’s very important to know whether your subscribers are receiving your email or if they are just activating the spam function. After all, what is the point of all your list and relationship building if your subscribers don’t receive your email?
Aweber has one of the highest deliverability rates in the industry. And they are constantly working with the internet service providers ISP) so that your messages from Aweber are delivered and not routed to your subscriber’s junk or spam folder.
4. Direct to Your Social Media Accounts
Aweber is on top of the latest Social Media trends and because of that, you can automatically and instantly post your messages to Twitter and Facebook.
5. Create Great “Curb Appeal” With Their Already-Designed-For-You Templates
If you’re not a programmer (and who is?) you’re in for a treat because you can still have great-looking opt-in forms and newsletters. Aweber offers a great selection of both templates for newsletters and optin forms that you can either use as-is OR easily customize to suit your business.
Note: Apparently Aweber is changing their editor to make their already great system even better! Look for it soon…
6. Subscriber Stats:
The #1 asset of all business is the list and relationship with it. It follows then that sending out successful email campaigns is vital. To be successful at this, you must be able to understand your subscribers. It’s especially important to know:
- How many subscribers you have
- How they found you (where they came from)
- Whether they click on links within your email
- If they unsubscribe, when and why
Aweber does a really good job of subscriber management. You can view detailed reports (even have them mailed to you) that include all the info you need to keep providing relevant and thoughtful information to them.
7. Customer Support?
Aweber offers telephone, email, and chat support (personally, I find chat support very frustrating) where you can discuss any problem you might be having directly with a customer relations person. They also offer (free) webinars, short videos, an e-course, and tutorials so you can learn everything you need to help you send out successful campaigns.
8. The Price is Right
Aweber’s pricing is very competitive. In fact, you can test drive their service for just $1. Once you’ve had the opportunity to see how it all works, your plan would then increase to the very low price of just $19 per month.
As mentioned earlier, you may be able to find less expensive options, but the lower price is reflected in lower deliverability rates, fewer options, and not so great support.
Do your research, but I think you’ll agree that Aweber is best for small business. But no matter who you choose, just start building your email list as soon as possible.
Have You Been Seriously Thinking That It’s Time to Start Building Your List (and your business)?
If so, you’ll need this step by step guide to setting up and using Aweber. Click on the Buy Now button below and get started with Aweber today.
- How to Set Up Your First Mailing List with Aweber
- How to Add Your Free Incentive (encourage subscribers)
- How to Set Up Your Squeeze Page (outlining all the benefits of signing up for your free item)
- How to Set up Blog Broadcast to Go Out to Your Mailing List
- And More
40 pages of step by step information in an easy to follow format.
Just $17.00 Click the Buy Now button below and get started building your list today.
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Disclaimer: Links mentioned within this post may lead to affiliate links, and in such a case, I will be compensated for recommending the product(s). However, I will never recommend anything that I don’t personally believe in.