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SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

SEO… ugh… I know you’re probably thinking some or all of the following.

SEO: Simple Tweaks You Can Make to Your WordPress Content So Your Clients Find You

 

  • Search Engine Optimization is way too scientific for me–after all I’m an artist
  • SEO is way over my head–I’m a coach, not a techno geek
  • SEO looks incredibly boring. My eyes are glazed over even now
  • SEO is done by geeky guys who work in their parent’s basement and never see the light of day
  • SEO is illegal and, if caught, Google will banish you and your biz forever from search results

But in reality, SEO is a very powerful business skill that can get you a lot of traction in the competitive world of the internet. It’s really only a series of little tweaks you can make in your blog posts and on your pages that can amount to a huge rush of traffic, and clients that are finally able to find you in the search engines. (Of course, you can go much further than little tweaks and hire yourself an SEO strategist for big $$, but why not start small to see how it works?).

SEO is about “organic” search, meaning that you optimize your posts and pages for the people who don’t know a thing about you (eg: they are not friends on Facebook, Twitter, or other social networking sites) They are the people who need you but don’t know it yet. They are the people who are in Google search right this minute, and are madly typing words into the search field trying to find a solution to their problem or answer to their question.

The words (keywords) they are typing into the search field are the only link between them and you (remember, they have never heard of you). If the words you use on your site (your keywords) match their search terms, then you will show up in the search results. The more exact your words match theirs, the higher you will show in the results.

You can probably see now that if you aren’t using the words (keywords) that this person is using to find answers, then you’ll never show up in the search results as a viable solution or answer to their problem(s). The better your site answers the searchers questions, the more Google will send you the highly coveted “organic” traffic.

So here is a summary of what SEO is:

SEO is the shortened term for Search Engine Optimization. As an online business and WordPress site owner, you need to know that SEO is what helps drive visitors to your website. And without visitors…well you know.

How Google Works

Search engines have names like Google, Yahoo, and Bing. When someone is searching for information on the internet, they type phrases or keywords into the Google, Yahoo, or Bing search field. They press “Enter” and receive a page with a list of search results.

SEO is “spoon feeding” your relevant content to the search engines so that it matches the searchers’ queries.

A search engine is a program that searches documents on the World Wide Web for a specific word or phrase. ~ Dictionary.com (SEO is tweaking your site to match those words).

Kathleen

SEO and Google Analytics go hand in hand. Check out this course.

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What Search Engines Do and How this Affects Your Website’s Search Rankings

What Search Engines Do

What is a Search Engine?

search engine is designed to search for information on the internet. The search results are presented in a list of results referred to as SERPS, or “search engine results pages”. The search results can consist of web pages, images, information and other types of files.

Some search engines also mine data available in databases or open directories. Unlike web directories which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.

 There are 2 main components

  • English: a chart to describe the search engine...The Crawler (bots, spiders) go out to the internet and crawl the content they find.
  • The Algorithm, or the ranking formula, that the search engines use to determine the relevancy of your content.

How they do their magic

 Indexing

This is very simplistic, but essentially the search engines send out their bots to crawl the internet every 28 days. It crawls the internet by following links. This can be from one page on your site to another (interlinking) or from one website to another).  The search engine then builds a database containing a copy of each page of information it finds.

 How to ensure that your content gets indexed:

  • Search engine optimizing your content is like spoon feeding the bots making their job as simple as possible.
  • Using keywords shows the general relevancy of your content, especially in searches
  • Creating remarkable content is how others find your content, note that it as remarkable, and link back to you.

Increasing prominence

  • There are several ways to increase the standing of a website within the search results.
  • Interlinking between pages provides additional links for the bots to follow and may improve the site’s visibility.
  • Writing content that includes highly searched keyword phrases is another way to  to increase traffic.
  • Updating content to keep search engines crawling your site frequently can also give additional weight to a site.
  • Adding relevant keywords to  your web page’s meta data (title tag and meta description) will improve the relevancy of a site’s search listings, thereby increasing traffic

In summary:

taking the simplest SEO steps will help the search engines find and index your content. As a result, your audience (target market, customer, client) will be more likely to find you, your content and site amidst a sea of similar products, services, and content on the internet.

This requires some time, effort and research, but the benefits are many and it is never too late! There are both free and paid plugins that you can install on your WordPress site that will help you to use SEO strategies on each post and page of your site.

The Secret to Getting More Visitors To Your Site Part 2

The secret to getting more visitors to your site part 2Search Engine Optimization

is a series of steps that you, the WordPress site owner, take to move your site up in the search results of the search engines. As I mentioned in Part 1, ideally you want to  increase your rankings so that your site shows up on the first page of the search engine results.

What Steps Can You Take To Optimize Your (New) WordPress Website?

1.  Keywords

Know the search phrases and words that your prospects type into the search engines to find the products and services that you offer. This is imperative — not an option.  If you missed the Free Keyword Research Tool and Tutorial from Part 1, you can GET IT HERE

Once you know them, use these words on your pages and in your content. There are entire books and  online courses about how to find and use keywords. A little research will pay off nicely.

2.  Good Content

Search engines look at the content on your website. They scan your content looking for keywords, keyword phrases and other relevant words and terms. Often people mistake the meaning of this and load their content with their keywords and phrases, even to the point of making their content nonsensical. But the search engines have very complicated algorithms to rate the quality of the content too. Search engines want to ensure that they are sending people to quality websites. not just those that are packed with the right keyword/keyword phrases.

3.  Linking

Another element that search engines look at are the links to and from your website. They look at incoming links – links from other websites and blogs and they look at internal links – linking within your own site (from one page to another within your site).

a. Incoming Links

Quality content helps create incoming links. Here’s what Google says about building incoming links to your site:

Create unique and compelling content on your site and the web in general

    • Make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
    • Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
    • Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
    • Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.Source:  Google | Webmaster Central Blog  You can click this link for more information

Social networking, guest blogging, and article marketing can all have a profound effect on the number of incoming links. Build relationships online to motivate people to link to your website.

b.  Internal Linking

Internal linking means that you have links from one page or article to another on your own site. Internal linking is perfect for situations where you have content that you want to draw attention to AND rank well in the search engines. Just create a link to it from other content or pages. For example, in my opening paragraph above you’ll see that Part 1 is a hyperlink to the first blog post in this series.

If you want have a sales page to a product or service and want it to rank really well in the search engines, then create a link to your sales page from your contact page, from your landing page, and any other pages that it makes sense to link to.

Keywords, Linking and Good Content are simple steps you can take to increase your ranking in the search engines. It’s not magic or difficult. Give them a try and come back to post your results here. We’d love to hear about your success.


Why Choose a Studiopress Theme?

What do the Genesis Framework and Child Themes offer that others don’t?

THEY ARE SEARCH OPTIMIZED

  • With state of the art code and smart design architecture means that the search engines clearly see your content
  • And will help your blog rank higher in the search engines
  • Extra security built into the framework to protect your business
  • Automatic updates so you don’t have to worry about it
  • The Genesis framework (the core code) is kept completely separate from the  Child theme

THE CHILD THEMES ARE TURN-KEY DESIGNS 

  • That give you an array of beautiful frames for your content.
  • Where the settings give you unprecedented control of the framework.
  • With templates are constantly being upgraded, adding to your design options
  • And the design (child theme) is kept completely separate from the core code (Genesis framework) so you can easily change the look and feel of your site at any time
  • With the very best possible security features are already built in
  • Where updating to the current version of WordPress and Genesis is a snap

AND THEY ARE:

  • Widget Ready
  • Comment Functioning
  • Ready for Advertising
  • Developed for Localization (can be translated)
  • Capable of Auto-sizing Your Featured Images

WITH BUILT IN FEATURES THAT ONLY REQUIRE ACTIVATION:  

  • My Tweets – displays an unordered list of your latest Tweets
  • User Profile – displays the Gravatar of a user, as well as their bio and a link to an about page
  • eNews & Updates – displays an opt-in box for users to receive your posts by email
  • Featured Posts – displays post excerpts and a thumbnail to be used in a featured section
  • Featured Page – displays page excerpts and a thumbnail to be used in a featured section

CLICK HERE TO LEARN MORE:   STUDIOPRESS

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Why WordPress: The Top 9 Reasons

Make Your Business Building Efforts That Much Easier With a WordPress Website

How? Well first and foremost, WordPress sites are great looking, easy-to-navigate, and super optimized for the search engines. After that,

  • WordPress helps to build your business quickly and easily. With WordPress, you will start getting traffic immediately after clicking the “publish” button. Why? Because the search engines love WordPress. Click on ‘Publish’ and the search engine bots go into action. Your content will be crawled and available on the market shortly thereafter.
  • WordPress causes every post, new page, and any new content in general, alert the search engines that you’ve posted it. With them crawling your site regularly, you get higher page rankings, and therefore more traffic.
  • WordPress is a super simple time saver–easy to move around in and get stuff done quickly. It’s extremely user friendly. You don’t have to be a computer expert to use it. You can create content rather than mess around with your server settings. Most people find it pretty easy to work in after they’ve had a chance to play around in the dashboard.
  • WordPress is free, regardless of whether you are running a personal website or a business site, and saves you tons of money. And you get the same, no, even better exposure on the internet for a fraction of the cost of a website. All you need is a domain name and hosting.
  • WordPress is used by some of the largest companies in the world. If they trust this platform with their multi-million dollar businesses, surely you can.
  • WordPress content is delivered via an RSS feed, simply and easily.  As an example of all the great plugins, the Feedburner plugin is an aggregate for all RSS readers–no matter which reader someone is using, Feedburner can manage that reader.
  • WordPress is open source, meaning that there are people out there who are constantly tweaking its performance, features, and any vulnerabilities. You will always have the latest version available to you, and for free of course. Up-to-date software is secure and stable software.
  • WordPress is a very secure platform to build your site on. Any WordPress security issues are usually related to not updating to the newest versio of WordPress, or to using passwords that are easy to guess and therefore, not secure. If you keep your site up to date, there won’t be any issues with security.
  • WordPress allows you to create user accounts that have different levels of privileges, making it easy for those who need a site with multiple authors. Have you been looking for a platform for your group blogging aspirations?

Contact me today to get yourself online with a WordPress site. Click here to check out my WordPress packages

Quick Tips For Getting Website Traffic Fast!

Traffic Tips for WordPress

arrow found the targetOne of the most important keys to success in your internet business is getting traffic to your WordPress site. Although the ideal is to get very targeted traffic, it remains that the more visitors you have, the more likely you are to make sales (and profits).

Highly targeted traffic is usually the result of having a clearly defined niche and clearly defined keywords that would attract your target market.  Take the time to do your keyword research — it will be worth it after you see your traffic start to increase.  Here is an excellent post about keywords and keyword research: Click here to read about keyword research

WordPress Traffic Tip #1  Make sure you’re using your keywords.

Spend some time optimizing your content by adding your keywords as close to the beginning of each post as possible.  Use bolding and italics on especially important words and make sure you use your categories and tags features as well.

Use one of the excellent WordPress SEO plugins (Headspace2 and All in One SEO are the best as of this date) and either set it up yourself if you are comfortable doing this, or hire an SEO specialist to set it up for you.

WordPress Traffic Tip #2  Add lots of fresh content to your site .

Three times per week is ideal as it is essential for attracting traffic and getting a good search engine ranking.  Each time you post fresh content, the search engine spiders come to crawl your site to look for the new information. Give visitors and search engines a reason to visit and index your site.

Make a commitment to yourself and your visitors to provide plenty of optimized content and your traffic will soar (and remember that you can post date your content)  See my Youtube video on how to post date content.    Click here to see the video

WordPress Traffic Tip #3 Be Social!

Internet marketing is about building a community.  Gone are the days when you could create those cheesy, in-your-face sales letters and sell your products. People have become much more descriminating and will click away from impersonal and heavy handed marketing.

Sites like Facebook, Youtube, and Twitter are powerful tools for generating links and traffic to your site – create profiles on them and post comments, add links to your site, and thoughts to generate conversation.

Get involved – have fun. Be fun, but professional. Look for forums that cater to your industry and begin participating.  Speak to and connect with your highly targeted audience.

Profit with Your Niche Blog (site)

Having an online presence is vital for any enterprise you engage in order to connect with the widest variety of people.  There isn’t a bigger forum than the Internet. If you want to show off your expertise and also make a little money doing it, a niche blog is a great place to start.

What is a Niche Blog (or site)?

16 Augmented Reality Business ModelsA niche blog is a chronological ordered series of posts with information and/or products for your niche or target market. It’s purpose is to get traffic so you can eventually make money either as an affiliate, with Google Adsense, writing and selling e-books and/or selling advertising.

How to Attract Traffic to your Site

  • Have updated and fresh content for those who visit your blog
  • Market your site to attract traffic
  • Use any and all of the tools on the net that are at your disposal

(For a more indepth article about specific tools to attract traffic, click here to read this article )
For tips on optimizing your posts for the search engines, sign up here for my Free Simple SEO for WordPress 6-part Tutorial


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How to Start

Before you start posting, decide who your audience, theme, and niche will be.  It is said that if you sell to everyone, you sell to no one. You need to narrow your niche to the slimmest possible group.  A jack-of-all-trades blog doesn’t do well — you need to be focused toward a particular niche (group of people).

(For a more indepth article about niche markets, click here to read this article)

If you are interested in crafts, let this be your niche. You could create posts that discuss how to craft, what to craft, how to make crafting profitable, and so on. After deciding on a subject and who the people are that would be interested in your content, you can begin to write (great content) about it.

How Can You Make Money?

To make money with your blog, you need to have a lot of traffic. To get traffic, you will have to market your site and get it known out there on the internet.  There are many ways of doing this, and it takes time and patience.

Money comes only after you have built a strong readership by offering interesting posts to people who are interested in reading them. You’ve probably heard it before, but this cannot be said enough: Content is king!  Give lots of free information.  Give hints and tips to help others when they are stuck. Offer free tutorials.  Do whatever you need to do to get people to come to your site and then return over and over for your latest content.

Although Google Ads aren’t recommended for a personal business site,  if you intend to run your blog as a niche site, then you can add some or all of the following programs and/or products:

  • Google AdSense
  • Selling Advertising
  • Affiliate Marketing
  • EBook Marketing

The simplest to set up and use is Google AdSense. These are targeted advertisements (targeted based on keywords that your niche would be using) to create revenue for your blog. You are paid if someone clicks on the complimentary ad that Google has placed on your site.

You can also become an affiliate for products and/or services sold by others. Most businesses on the internet have some sort of affiliate program that you can join. You are paid if someone clicks on your affiliate link (on your site) and they purchase the package, program or service you are an affiliate for.

The best possible case for being an affiliate is when you have tried the product or service yourself and would recommend it to your niche. You can lose credibility quickly by recommending shoddy products or services, so be careful in your affiliations.

E-books are downloadable electronic books that you can create yourself and sell on your website. You can turn your expertise into written work that your niche is willing to pay for.  E-books should contain your best possible content, as there are millions of people writing ebooks, often substandard. Don’t be tempted into thinking that you can ask money for badly written or uninteresting content. It must be information that is new and helpful to your customers.

So that is a summary of several ways you can make money with a niche blog.

Do you have any tips on attracting traffic to your niche site?

If you are looking to have a niche site built, are new to online business, or you want to move your existing site to WordPress, contact me. I’d love to help you get your business rolling. Call me today toll free at 800.921.4812

I am known for:

1. overdelivering on my promise to you
2. for being able to take complex ideas and making them easy to understand
3. I can put together a pretty snappy looking site too