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Here’s A Quick Way To Add Media To A Blog Post

 

Insights PluginMy oldie but goodie Youtube video with a very cool plugin suggestion.

I’ve been using this plugin for over 3 years and it has never failed to be useful. It’s one of the simplest plugins to use and once you get your feet wet with it, you’ll find a ton of uses for it.

What are some of the best uses for this plugin?

  • quickly add your YouTube videos to build traffic (instead of sending people to YouTube, send them to your site to view it)
  • interlink to articles, posts, or pages within your own site (huge SEO purpose!)
  • add news articles (back up your information with up to the minute information)
  • add Wikipedia articles (excellent as a reference)
  • search and add Google content (easily find relevant information on Google)
  • recommend a book (your own?)
  • add an image or two (“decorate” your posts to create interest)

Check it out here:

For help installing and setting up this plugin, contact me via the form below:

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9 WordPress Essentials: Part 1

9 WordPress Essentials Part 11.  A Landing Page

Is usually associated with your main domain name.

It’s the first page your visitors will see (unless they have gotten to your site via a link to another page or post).  For example, on my site it would be the difference between http://thesavvyva.com and
http://www.thesavvyva.com/contact-the-savvy-va

Since it’s the main page of your site, it’s important to let your visitors know what you do or have to offer your wares and services. Introduce what you do, for who, why, and so on.

Here is an example of what not to do, from the real world:

I have walked past a store in my town many, many times. I would glance in the window and see Crocs (gardening shoes). I would think to myself, “Oh, it’s a Crocs store. Don’t need Crocs so I’ll just keep going”.

But yesterday when I walked past, I noticed some big containers of protein powder in the other window. This time I thought. “Huh?” Curious, I peered into the window past the display and realized that it’s a health food store.  I just happened to be in the market for some Stevia so I went in.  But had I not really looked through that window, I would never have gone into the store.

What happens when people come to your site? Do they know you are a health food store, or will they mistake you for a Crocs store? Can they tell at a glance what your site is about? Is there enough information to help them determine if you have what they want (need).  Be bold. This is your BUSINESS. If you were a brick and mortar store, would you hide all the goods behind a curtain? Of course not.

By the way, I would really like to report that once inside the store it all made sense, but it didn’t. The inside was as confusing as the window display. I found a guy to show me where the Stevia was; I paid; and left.

Has to have an objective.

What do you want visitors to do when they arrive at your landing page? Opt in to receive a free report? Click a link to go to a catalogue page?  Contact you? or something else?  This page has to support your objective.

2.  About Me Page

Tell your story.

This page is normally the second page that is viewed on any given site and should provide potential clients with information about you and your work. Think of this page as your answer to the “tell me about yourself” question in a job interview.

This is essential — after all, who wants to hire just anybody? People want to know who they are dealing with. It’s completely acceptable  and reasonable for your potential clients to do a little background research on you. Your about me page can make or break a business relationship.

Take it a step further than just publishing a resume or a list of accomplishments. Personalize the page and tell them why you are the best person to do business with.

 3.  Simple navigation

Creating an easy to understand navigation function for your site is vital.

This is the actual navigation bar for my site. It is positioned right under my header (banner) and contains all the links anyone needs to easily navigation around my site. Several of these links have drop down menus, for example, the WP Support link has several support packages listed one under the other. Clicking on any of them will take you to that particular page.


Website traffic always increases when the site navigation design is simple and straightforward. It also makes it more likely that you’ll have returning visitors because they’ll remember how easy it was to find your information.

At the very least, your navigation bar should be above the fold (which means that it is visible without scrolling).

Here is a another takeaway from the real world:

I received someone’s newsletter this morning and they are promoting a new product. One of the bonuses was an offer from another company to do a WordPress website review. Their sales copy was very compelling and I wanted to see who this hip new company was.

I got there and was unable to figure out who she was. There was no navigation at all other than 3 links in the sidebar, (that I believe most people would not know to click). There was no immediately visible means to contact this business either. Eventually I found the navigation at the bottom of the site after scrolling quite a way down the page. So overall it was not a good design.

The Studiopress templates have what are called breadcrumbs. If you look at the example in the image to the left, you’ll notice that across the top it says “You are here”  followed by Home / WP Support / WordPress By the Hour (10).

It is another way of making navigation that much simpler. If you were to click on WP Support, it would take you back to my general support packages, and then if you click on home, you’d be at my landing page. .

PS  Get your WordPress site assessed by this company.  Check this new service here: WORDPRESS SITE ANALYSIS

4.  Content is King Queen

Content is what drives traffic to your website.

People search online for information that will solve their problem, whether they need a service, a product, or a just a quick tip showing them how to do something.

Do you post enough content on your site so that you show up in (ideally their first page of) Google’s search results? Do you write blog posts? Do you create YouTube videos with solutions to the problems your potential market or niche have? Do you offer free reports? Cover all the bases. It will pay off over time.

PS  The words that people use to search online are important to know because their keywords have to match the keywords you use on your site.  To learn more about this, click here to get my free report: FREE KEYWORD RESEARCH TOOL

 

Your Online Presence

Creating a very powerful online presence is THE most important step you can take in building your online business.

And the most important aspect of your online presence is not Facebook, Twitter or LinkedIn. The hub of all your business and online activity is your website (or should be), and preferably WordPress.

If you have not invested in a site that you own outright, you are putting your business and lifestyle in jeopardy.

Taking this a step further, a brochure type of website is not going to cut it any longer. At one time, they were good enough, but no more. And when you think of all the competition you have online, you’ll see why a site that looks amateurish won’t work either.

You need a dynamic site and this means that you have to be able to make changes when you need to, (and that might be everyday).

Dynamic and changing sites are what attract interest and have people coming back. Is your site up to the standards of what shoppers and clients are expecting in 2011?

Are you getting the traffic you need to build your business and make enough money to support your lifestyle?

If not, you are probably making one or more of these very common and costly mistakes:

  • You’ve got a website that you’ve spent a lot of money on and you don’t get any significant traffic
  • This same site brings you no ranking or visibility in the search engines (Google)
  • You believed, or were lead to believe, that just having a site would bring traffic automatically
  • You aren’t using an autoresponder service to capture visitors’ information (name and e-mail addresses)
  • Your website is not easy for visitors to navigate, and most people just click away rather than explore it
  • Your website is not automatically connected to your social networking accounts
  • Your site doesn’t include a blog, so you aren’t getting the benefits of regularly updating your site
  • Basically, you can’t or don’t know how to use your website to your advantage

The good news is that with a WordPress self-hosted site you can have and do all of the above.

Start getting the traffic, exposure, and the sales you deserve for the hours you are currently putting into your business. Contact me via the form below, and let’s discuss a WordPress site for your business.

This form will send your email directly to my personal inbox. I will reply within 24 hours.
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Why WordPress: The Top 9 Reasons

Make Your Business Building Efforts That Much Easier With a WordPress Website

How? Well first and foremost, WordPress sites are great looking, easy-to-navigate, and super optimized for the search engines. After that,

  • WordPress helps to build your business quickly and easily. With WordPress, you will start getting traffic immediately after clicking the “publish” button. Why? Because the search engines love WordPress. Click on ‘Publish’ and the search engine bots go into action. Your content will be crawled and available on the market shortly thereafter.
  • WordPress causes every post, new page, and any new content in general, alert the search engines that you’ve posted it. With them crawling your site regularly, you get higher page rankings, and therefore more traffic.
  • WordPress is a super simple time saver–easy to move around in and get stuff done quickly. It’s extremely user friendly. You don’t have to be a computer expert to use it. You can create content rather than mess around with your server settings. Most people find it pretty easy to work in after they’ve had a chance to play around in the dashboard.
  • WordPress is free, regardless of whether you are running a personal website or a business site, and saves you tons of money. And you get the same, no, even better exposure on the internet for a fraction of the cost of a website. All you need is a domain name and hosting.
  • WordPress is used by some of the largest companies in the world. If they trust this platform with their multi-million dollar businesses, surely you can.
  • WordPress content is delivered via an RSS feed, simply and easily.  As an example of all the great plugins, the Feedburner plugin is an aggregate for all RSS readers–no matter which reader someone is using, Feedburner can manage that reader.
  • WordPress is open source, meaning that there are people out there who are constantly tweaking its performance, features, and any vulnerabilities. You will always have the latest version available to you, and for free of course. Up-to-date software is secure and stable software.
  • WordPress is a very secure platform to build your site on. Any WordPress security issues are usually related to not updating to the newest versio of WordPress, or to using passwords that are easy to guess and therefore, not secure. If you keep your site up to date, there won’t be any issues with security.
  • WordPress allows you to create user accounts that have different levels of privileges, making it easy for those who need a site with multiple authors. Have you been looking for a platform for your group blogging aspirations?

Contact me today to get yourself online with a WordPress site. Click here to check out my WordPress packages

Quick Tips For Getting Website Traffic Fast!

Traffic Tips for WordPress

arrow found the targetOne of the most important keys to success in your internet business is getting traffic to your WordPress site. Although the ideal is to get very targeted traffic, it remains that the more visitors you have, the more likely you are to make sales (and profits).

Highly targeted traffic is usually the result of having a clearly defined niche and clearly defined keywords that would attract your target market.  Take the time to do your keyword research — it will be worth it after you see your traffic start to increase.  Here is an excellent post about keywords and keyword research: Click here to read about keyword research

WordPress Traffic Tip #1  Make sure you’re using your keywords.

Spend some time optimizing your content by adding your keywords as close to the beginning of each post as possible.  Use bolding and italics on especially important words and make sure you use your categories and tags features as well.

Use one of the excellent WordPress SEO plugins (Headspace2 and All in One SEO are the best as of this date) and either set it up yourself if you are comfortable doing this, or hire an SEO specialist to set it up for you.

WordPress Traffic Tip #2  Add lots of fresh content to your site .

Three times per week is ideal as it is essential for attracting traffic and getting a good search engine ranking.  Each time you post fresh content, the search engine spiders come to crawl your site to look for the new information. Give visitors and search engines a reason to visit and index your site.

Make a commitment to yourself and your visitors to provide plenty of optimized content and your traffic will soar (and remember that you can post date your content)  See my Youtube video on how to post date content.    Click here to see the video

WordPress Traffic Tip #3 Be Social!

Internet marketing is about building a community.  Gone are the days when you could create those cheesy, in-your-face sales letters and sell your products. People have become much more descriminating and will click away from impersonal and heavy handed marketing.

Sites like Facebook, Youtube, and Twitter are powerful tools for generating links and traffic to your site – create profiles on them and post comments, add links to your site, and thoughts to generate conversation.

Get involved – have fun. Be fun, but professional. Look for forums that cater to your industry and begin participating.  Speak to and connect with your highly targeted audience.