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Will Google’s major upcoming change seriously affect your business?

algorithm

Google announced in February 2015 that they will be changing their algorithm to include mobile ready sites as a marker in determining ranking in the search results. To quote them:

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

What this means is that to get a high ranking in the search results, or to continue getting good ranking, the theme on your WordPress site must be mobile friendly.  For example, the STUDIOPRESS themes have been mobile friendly for a very long time. These are the themes that I use exclusively when I build a WordPress website.

If you don’t know whether your site is ready for this change in the algorithm, click here to go to GOOGLE’S SITE where they have a tool in the sidebar to confirm whether your site’s theme is mobile friendly. It’s fast and easy to do, and well worth your time.

If you find that your theme is not mobile friendly, CONTACT ME as I have a package available that will update your site to an awesome mobile theme and get you ready for Google’s change.

The 9 Best Traffic Building Ideas

Having a blog to consistently add content to is an absolute necessity for creating an online presence for business

Often people new to blogging aren’t prepared for the effort that goes into creating a successful blog. With the millions of blogs out there, it is actually very difficult to get found online.  You’ve got to post content that makes people want come back to your site time after time. Building a blog does not guarantee an audience — it’s your content, and the little tweaks you do to it that will guarantee your success.

Here are 9 simple ways to bring in the traffic to your blog:

  • Content – a sure way to lose your readers is to not update with new content. No one wants to visit a site and find the same content day after day.

WordPress Tip: Whenever you find yourself in the midst of a very creative spell, write as many blog posts as you can.  You can then post-date them to go out every 2 or 3 days until you run out of posts.  Click here to see my Youtube video that shows you how to do this.

  • Use Articles to Market Your Site and Business – You’ve (hopefully) chosen your niche because it is something that interests you, and you probably know a lot about the topic. When you write blog posts, think of ways to re-purpose your content so they can be submitted to article directories such as http://ezinearticles.com .  Be sure to use the resource box to talk about your site and add a link to your site.
  • Social Networking – There are many sites you can join to network with others.  There are the Biggies, Facebook, Twitter, Google +, and LinkedIn, but there are others. Popularity waxes and wanes so they change often.  Do some research to see where you belong.
  • Word of Mouth – Spread the word about your business. Tell everyone including friends, family and strangers alike.  Make sure your website address is on your business cards, and hand them out freely.
  • RSS Feeds – RSS stands for “Really Simple Syndication” and it is exactly that. You set up an account with Feedburner so that people can subscribe to your blog posts and updates.  They receive them through their RSS reader,  and he service offers to send them out by email as well.  The best part is that you don’t have to do a thing — it is all professionally managed by Feedburner.

WordPress Tip: There is a plugin you can easiily install on your WordPress site that connects to Feedburner where everything is managed for you.

  • Forums – start by marketing yourself.  Join business forums, work-at-home forums, and any others that might be interested in you and what you have to say, to meet new people and share ideas. You are allowed a “signature” that contains pertinent information about you, including a link to your site.
  • Read others’ blog posts – And comment on their posts. This shows others you are not just out to advertise your site, but that you are trying to become part of a community.  Most WordPress sites will show your website address in your comment.
  • SEO (Search Engine Optimization) – Use relevant keywords and good placement of them in your content. Learn about keywords and other very simple steps you can take to optimize your posts for good Google ranking, as well as making it easy for your audience/clients to find you

WordPress Tip: WordPress sites are naturally optimized for the search engines. All other steps you take are bonuses.

  • Social Bookmarking – submit posts to some social bookmarking sites.  Members of these sites will be able to track you back to your blog. They really are wonderful for exposure.

WordPress Tip: There are plugins for WordPress that are so simple to install, that allow visitors to your site to submit your posts to the bookmarking sites as well.

Each point has a common theme, and that is that you have to get the word out about your blog by first creating attractive content and secondly, using all means available to get it into the hands of your ideal market.  Using any (but preferably all) of these ideas will start the traffic moving in your direction. It takes a bit of time and tweaking, but you can get a loyal following and a great readership.

What tips and tricks have you used to build the loyal following you have to your blog posts? Leave a comment below. 

If you are new to online business, or you want to move your existing site to WordPress, contact me. I’d love to help you get your business rolling. Contact me using the form below. It goes directly to my personal email address. 

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