You have a mere 3 – 10 seconds to capture a prospect’s attention and the most powerful tool you have to capture and keep their attention is your headline (or title of your post, sales page, or article).
There are several keys to writing a compelling and selling headline. Here are a few tips to help you.
1. Tap into Your Reader’s Emotions
According to psychologists, buying decisions are based on emotion. So get emotional! Create your headlines so they include a strong emotional benefit (to what you are selling), and you will have written a compelling headline.
“You will get amazing results with just a few minutes effort each day” (easy, simple, effortless).
“Men will flock to you once you lose those last few pounds. Here’s how” (attractive, sexy, respected, proud)
“Are you ready to attract the man of your dreams?” (in control of destiny, attractive, hopeful)
“Buy this and you will never spend another Saturday night alone again” (sense of belonging, in control of their own destiny, attractive)
“If this face cream doesn’t take 20 years off your face in just 7 days, I will refund your money immediately” (confident, pampered, safe, hopeful)
OK so these examples are a little over the top, but you get the gist. You have to tap into emotions to get a response from your viewer. If they do not ‘feel’ your message, they won’t take the next step which is to continue reading.
2. Make it Active
Use active language – language that shows movement and that commands attention.
For example, “Conquer Your Cravings With This Simple Step”, is an active headline because ‘conquer’ is an active and emotionally powerful word. Readers get the benefit of feeling powerful and in control, and it commands action.
3. Let Your Reader Know They’re Important
‘YOU’ is a powerful word. Make your readers feel as though your are speaking directly to them. They want to know that you are interested in helping them solve their problems or issues, and/or that you can help them achieve their desires.
Use “You” in your headline. People want to know what’s in it for them. For example, the difference between “Stop Your Cravings” and “Conquer Your Cravings” is night and day. Conquer suggests that you will never be bothered by your problem again. It is conquered, once and for all. It’s a powerful, action-oriented word, and it creates a compelling reason to continue reading (and make the purchase).
- Make a promise – You will get amazing results
- Make it newsworthy – Buy this and you will never spend another Saturday night alone again
- Ask a question – Are you ready to attract the man of your dreams?
Do you have a formula that has worked really well for you? Tell us what you did by leaving a comment below.