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Very Simple Ways to Put Some SEO onto Your WordPress site

If you are like most small business owners, getting to the SEO for each post/page is the last thing you want to do, even though it is probably the most important.

I’ll bet that you think about it a lot. Why? Because most people do not know what to do, and they know it’s important to do, so they think about SEOit a lot. But don’t be hard on yourself — after all it is a distinct area of specialization that people get paid a lot of money to do.

If you’re not willing or able to invest that kind of money right now, and you are using the Genesis framework with a Child theme, then the following will help you make sense of SEO for your site. This really is the least you should do on your site in terms of SEO. Once you’ve done it on all of your pages, you can then take the same steps on each post as you write them.

How to add SEO to your pages and posts:

Log in and click on the Pages tab to the left. Choose a page and click on edit. Now scroll down below the editor area until your reach the following Search Engine Optimization fields:

1. The Custom Document Title field 

2. The Custom Post/Page Meta Description field

These two fields are extremely important because if you don’t do any SEO in them, Google will, by default, use the title of your page or post, and the first 150 characters of your content for your SEO. Since you have the opportunity to do a little marketing here, why allow Google to just default to what is already there? 

Field 1: Custom Document Title.

In this field you can create a whole new title. Although it does not change the title of your page or post on your site, the new title shows up in Google search.

For example, here is what I’ve found when I search for Personal Chef.

Indulgence at Home – Your Personal Chef in Calgary
calgarypersonalchef.com/
Ashlee Steinhauer is a Personal Chef in Calgary. Indulgence at Home specializes in home-cooked meals for people who are too busy to cook but still want to ..
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Do you see the length of the title? Since your page title is what creates the links on your navigation bar, I’d bet that she has changed it in the Custom Document Title.

Notice that she has also fit her keywords (personal chef) into the title. hint hint. She has also added her location, which is very important if you are a brick and mortar biz, or are known in a particular area.

Custom Post/Page Meta Description

The next field, Custom Post/Page Meta Description, is where you can write your own search engine optimized summary of what’s on your page or post. Again, this does not show on your post or page at all, but it does show up in Google Search. Again, in our example, she has fit her keywords into the summary she has written about who she is and what she does.
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Summary:

Wondering where to start? I suggest that you get creative and do this on every published page on your site. For example, on your bio page instead of using the default title, create one that uses whatever you want to advertise yourself as whether a Personal Chef, artist, coach, doctor or what have you. Remember that the title and the blurb has to relate back to that page or you will be penalized by Google. This is by far your best way of getting ranking in Google and traffic to your site so give it a try. I’m pretty sure that these fields are the most underutilized areas of most people’s WordPress site if you are the average user.

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