The more I see how video marketing is working for my clients and friends alike, the more I feel that I have to share this with you once again. Video marketing is an incredible opportunity for really boosting sales of your products and services.
Everywhere you look online, there is a Tweet, article, YouTube video or blog post about marketing your business using video. The fact is that using video to market your business can bring incredible results.
I’ve created a series of (mainly) WordPress tips and posted them on Youtube. Many have been viewed way more times than I ever expected them to be. This has lead to more exposure on the net, but not only that, I’ve gotten clients directly from YouTube–clients who had never been to my WordPress site!
But do the benefits outweigh the effort it takes to put your video online? One word will sum this up: Yes! As I mentioned in the previous paragraph, I have made money as a direct result of creating videos and uploading them to YouTube.
7 Direct Benefits of Marketing Your Biz with Video
This is so important for internet businesses–the personal connection with your market is a huge selling factor. With video your audience can really get to know you, fulfilling the “know, like, and trust” factor that is so important online. They can see (or hear if you aren’t creating a talking head video) that you are a real, live person and they start to build an ongoing relationship with you. They will feel that they actually know you.
There’s an old proverb: “Believe nothing of what you hear, and only half of what you see” and this is especially true on the internet. It’s easy to be a fake and/or a fraud online. People are (and rightly so) skeptical about claims they read online. But video puts a face to your words and makes you more believable and trustworthy.
Traffic to your Site
- YouTube has more than 1 billion users
- Every day people watch hundreds of millions of hours on YouTube and generate billions of views
- The number of hours people are watching on YouTube each month is up 50% year over year
- 300 hours of video are uploaded to YouTube every minute
- 60% of a creator’s views comes from outside their home country
- YouTube is localized in 75 countries and available in 61 languages
- Half of YouTube views are on mobile devices
- Mobile revenue on YouTube is up over 100% y/y
That’s a lot of potential traffic you’re missing out on if you’re not marketing yourself with video. It’s free and easy to add your video to the growing number of video submission sites online.
You can create videos that will emotionally influence your market. Imagine the power of combining audio with powerful video cues to create a message. They are much more compelling than what you can create with just text alone.
Portability (and viral-ability)
Even more so than articles and ebooks — video is portable. Smartphones, iPads, laptops, and all kinds of other devices allow video to be seen on the go. You can allow people to easily download your videos so they can be viewed over and over again.
Reviews, case studies and examples are great ways to sell products and services. This is why infomercials make millions of dollars – they use these very tactics to sell their products. But there’s no need to be as annoying as the Sham-Wow guy to make money with video; you just need to create videos that show and tell your potential customers why you and/or your product will be helpful to them.
There are many reports online to show that video boosts response and conversion rates. When someone is watching a video, you have their full attention. Unlike with the written word, they’re not likely skip ahead or gloss over important information. Most people will watch a video from beginning to end, allowing you to clearly convey your message AND a call to action that engages your audience.
Overall, video is an effective marketing strategy that is only growing in popularity. Since video is here to stay, isn’t it time to check out the options and see how quick and easy video marketing can be?
Have you used video to market? What software do you use? Leave a comment below.