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Are Newsletters REALLY That Important?

A - ZNewsletters remain the tried and true method for building the “know, like, and trust” factor that can make or break your business.

They are REALLY that important to your business.

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Here’s why:

1.  Your newsletter allows you to stay in touch with your site visitors even after they’ve left your site. By using an OPT-IN form on your site, you can capture their names and email addresses to begin the process of nurturing relationship with your market.  This is key to the success of your business. I have heard Fabienne Fredrickson say that you need a MINIMUM of 1000 people on your newsletter list before you can launch a product and make a good profit from it, so you have your work cut out for you.

2.  Your customers want to get to know you whether you sell a $2 widget, or a $3000 coaching program. Very few people will purchase from someone they don’t know, like, and trust. To build trust, you have to build and nurture a relationship with your market over time, bit-by-bit.  Writing a newsletter helps you to build that trust. It’s your way of letting them know that you can help them with their problem, and as they get to know you they will become more willing to make a purchase from you.

Build a list of people who want your newsletter:

1.  First you’ll need to enlist the help of an auto-responder service. There are some free ones that you could use to get started if money is a problem, but I highly recommend AWEBER.  They are the best option for an inexpensive service. They do it all when it comes to managing your list, and they make it easy to send out your newsletters and
e-courses.

2. After you’ve gotten your auto-responder service going, your next step is to create a really awesome “gift” in exchange for your reader signing up for your newsletter. For example, you could give away a free course, a free consultation, or a sample of your products. Just make it valuable because this is a spammy world and your reader is still willing to give you their contact information.  That is huge.

3.  Set up an opt-in form in the sidebar of your site, or create a landing page specifically for your Opt-In form. This is great for being able to add some bullet points to clearly explain to your reader what you will be sending out and how often. Add a “Call to Action” above your Opt-In form and then publish your page. Use your social media sites to advertise the link to your page and watch things start to happen.

Relationship Building

Your goal is to build a relationship with your readers. Be your best so they know that they are in for a treat when they get an email from you. Make it interesting, informative and useful. This is what builds relationships. Help them with your information. Make them laugh. Help them be their best.

Many writers spend lots of time on their headline, but if you are offering your best, your headline will come second to the “from” field.  When your emails are awesome then they will get opened — they’ll open your email just because they know it is from you.

Consistently Give

You’ll have to determine what is right for you AND your readers in terms of the frequency that you’ll send out the newsletter, but once you have that figured out, stick to your schedule — people like to know what to expect. I have signed up onto lists where I received information every day. I’ve also been on lists where I received a newsletter on the first day of each month. If you send them too often, your readers may consider them spam, but if you send them out less than once a month, your readers may forget about you.

So, yes, having a great newsletter can increase your business exponentially. Don’t be that business owner who thinks they don’t have to build relationships with their customers. Start where you are and build over time.

I am an affiliate for AWEBER and will receive a commission if you choose to purchase their service. I only recommend products and services that I have tried and think are awesome!

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