Official Google Webmaster Central Blog

SERPS ScrabbleGOOGLE is changing the algorithm once again.

There may be fewer search results to your query if it is proven that sites have been hacked to show up in the SERPS.

“We are aggressively targeting hacked spam in order to protect users and webmasters.The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:”

TO READ MORE, CLICK HERE:  Official Google Webmaster Central Blog

6 Tips to Get, and Share Great Shots on Instagram

Woman photographerWhether you’re new to Instagram or consider yourself fairly experienced, there are many ways to improve your shots. Start with one, or all, of these six tips to improve your staging, cropping, alignment, filtering, use of IG sliders, and hashtagging. You’ll be an Instagram pro in no time.

1. Set the stage.

No matter what kind of shot you’re taking (landscape, group shot, street action, weather shot, portrait, or closeup), position yourself and your subject in relation to the available light. Especially when taking indoor shots, remove any clutter or distracting items before taking the photo. It’s also a good idea to take photos with your phone’s native camera, then open, apply filters, finish, and finally post, in Instagram.

2. Crop it.

Once you have pressed the camera button, a thoughtful crop is the next important step. When you open the photo in Instagram you have the choice of leaving the orientation as landscape or portrait, or of cropping to the usual IG square shape.

Cropping lets you frame the subject for emphasis. See the before and after shots below for illustration of why cropping matters.

The Best Instagram Image The Best Instagram Image
No crop, no filter. Cropped to square, Hefe filter.

To further illustrate, this artist creates highly amusing scenes that show the power of cropping (do disregard the article headline; cropping is what you should be doing).

3. Straighten it.

Unless you are using a tripod to steady the phone, you will usually find that your shot is a bit off kilter. A shot can be deliberately tilted for dramatic effect but otherwise, use the “adjust” tool in the filters lineup to align the horizon to level. Our eyes naturally want to see a stable horizon.

The Best Instagram Image The Best Instagram Image
No adjustment. Slight adjustment.

4. Play with filters.

Take some time to experiment with Instagram’s powerful pre-built filters. There are so many effects possible in relation to your shot that the only way to learn to use them is to apply them all until you find which filters have the effects you’re looking for.

The Best Instagram Image The Best Instagram Image The Best Instagram Image
Clarendon filter. Inkwell filter. No filter.

5. Use the sliders.

Instagram now has the same adjustable single-effect sliders as any good digital camera, so here is another chance to play with photography.

The IG sliders (the little wrench graphic on the right) give you the opportunity to learn how professional photographers create their shots. It is fascinating to see how small adjustments to brightness, contrast, focus, and colour can have huge results. Small tweaks can mean the difference between an ordinary shot and an extraordinary photo. Remember to hit the “lux” button (the little sunburst in the centre), especially if the light is dim or colours are dull.

The Best Instagram Image The Best Instagram Image The Best Instagram Image
Normal. Lux added at 50%. Saturation added at 30%.

Normal 9. Lux added at 50% 10. Saturation added at 30%

6. Hashtags!

To tag or not to tag? Consider this: when you use hashtags, you are joining the IG community. Hashtags allow others who are taking similar shots or shooting in the same area to find you (#mycity), and may then encourage them to follow you, too. Hashtags also enable you to find others, and to discover their amazing photos – so hashtags can be well worth the effort. Consider commenting, too. When you do, you can also alert specific people about your post by simply typing their @username in the comments. Note that IG settings also allow you to choose whether or not to add your location to any post.


Optimize your WordPress site with this awesome plugin

You’ve probably accumulated a lot of post/page revisions.WordPress Themes & Plugins

Your SPAM comments are starting to really take up space, and you keep meaning to go in and look at all those unapproved comments, but can’t find the time.

This is the kind of stuff that bogs your site down,  causing it to load slowly or time out altogether. It’s not only frustrating to your visitors, it also gives them a chance to click away before they even get a glance at your site.

If this seems to be happening to your site, it’s time to clean it up and do a little basic maintenance. AND it’s really simple to do with the  WP-Optimize plugin.  At the click of a button, this plugin will remove any unnecessary spam, revisions, and spam or unapproved comments from your database. It will also optimize your database tables by removing anything “extra and unnecessary”.

As always when trying a new plugin, be sure to create a database backup before you install and use this plugin. Once you have optimized your site, set the plugin to optimize it automatically every day, week, or month (based on how much you post to your site and how much SPAM/commenting happens on your site).  You will definitely notice a big change (and your hosting company will love you).

Leave me a comment about how this plugin worked for you. I’d love to hear.

Global Hot 100 List of WordPress Plugins and Themes

The GoDaddy Hot 100

WordPress Themes & Plugins

is a global list of the top 100 hottest-trending WordPress plugins and themes across GoDaddy’s millions of WordPress installations.


Moms Turn to Online Video: The Opportunity for Brands

Whether they are researching the next family vacation or squeezing in a workout during nap time, today’s moms are turning to YouTube in their moments of need.

Check out the video below to see how brands are answering those needs, sparking a discussion, or providing a little inspiration in return.


Source: Moms Turn to Online Video: The Opportunity for Brands – Think with Google

Contact Form 7 becomes a full contact, sales and production management system with new WordPress plugin from – Press Release Rocket

Contact Form 7, with over 1 million active users, is highly customisable to firms’ needs. As part of a WordPress website, it makes installing a contact form easy and also supports a number of powerful spam filters, such as CAPTCHA and Akismet, so that companies don’t become swamped by bogus mail.

The GetScorecard Contact, Sales and Production management system is sophisticated software that’s surprisingly easy to use and clients can have it installed and be operational in minutes. Contact form information flows into the CRM creating contacts, notes and sales records. Companies can manage their Contacts, sales, and production process with a simple drag and drop system.


Source: Contact Form 7 becomes a full contact, sales and production management system with new WordPress plugin from – Press Release Rocket

How Moms Use YouTube Videos: New Trends and Insights – Think with Google

More and more, moms are turning to YouTube for answers to their daily questions. Kate Stanford, director of YouTube advertiser marketing and mother of three, shares new insights about how moms are using YouTube, and how your brand can be there in the moments that matter to moms.

Source: How Moms Use YouTube Videos: New Trends and Insights – Think with Google

Facebook Opens Up ‘Donate’ Button To All Nonprofits

This new Facebook feature is hard not to like. The social network announced on Monday that all nonprofits can now add the “Donate Now” button to their cause’s page. Some are calling the feature more of

Source: Facebook Opens Up ‘Donate’ Button To All Nonprofits

Find your website’s grade

A plus

Check out your website’s functionality

It’s time to start amping up your business for fall. Your first step is to see how your site measures up on the internet. Is it loading quickly. Are there any issues? Could you do a better job of your SEO?  Find out by doing a quick check over at Hubspot.
Just type your name into the field provided at:  Website Grader

#NoHacked: How to avoid being the target of hackers

If you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked. While we are working hard to combat this hacked trend, there are steps you can take to protect your content on the web:

Source: Official Google Webmaster Central Blog: #NoHacked: How to avoid being the target of hackers