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Google changes their algorithm to better present URLs in search


The structure of your URLs has always been extremely important in terms of your customers and clients finding what they are looking for. With Google’s announcement (and roll-out) yesterday April 16 2015, the structure is more important than ever.

Your site will now be presented in the search using the “real-world name of the site instead of the domain name”. These changes are going to be very interesting to say the least.

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now, and breadcrumbs are rolling out worldwide

Site name requirements

First, the website names you supply in your markup should meet the following criteria:

  • Be reasonbly similar to your domain name
  • Be a natural name used to refer to the site, such as “Google,” rather than “Google, Inc.”
  • Be unique to your site—not used by some other site
  • Not be a misleading description of your siteRead more about


Read more about BREADCRUMBS here:

For more information, additional links, and troubleshooting guide, click here: